CX Decoded By CMSWire

Author: Dom Nicastro

CX Decoded is our semi-monthly podcast designed to deliver insight from leaders in the customer experience and marketing industries. Each episode is designed to help you better understand the customer experience and the value it can add to your customers lives.
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Genres: Business, Marketing, News, News Commentary

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Marketing Is a Growth Engine: A Wake-Up Call for CMOs
Episode 16
Monday, 31 March, 2025

Too many marketers are chasing likes over results. Jim Lecinski, clinical professor of Marketing at Northwestern University and former Google executive, says it’s time to reframe the CMO role—from brand builder to growth driver. In this episode, he breaks down how to stay customer-obsessed, navigate AI-driven search and get ready for Gen Alpha before they catch you off guard.