CX Decoded By CMSWire

Author: Dom Nicastro

CX Decoded is our semi-monthly podcast designed to deliver insight from leaders in the customer experience and marketing industries. Each episode is designed to help you better understand the customer experience and the value it can add to your customers' lives.
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Genres: Business, Marketing, News, News Commentary

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How NiCE's Rebrand Reflects the New Reality of Customer Experience
Episode 19
Tuesday, 21 October, 2025

CX Decoded dives into how contact centers and digital teams turn customer interactions into real business value. In this episode, host Dom Nicastro sits down with Barry Cooper, president of NiCE's CX division, to unpack the company's evolution from workforce management roots to a full-service CX platform — and what that means for agents, leaders and customers. Cooper shares how unified interaction data and AI are reshaping quality, coaching and KPIs; why the agent experience has to lead any automation push; and what's coming with CXone Mpower, specialist personas for asynchronous work and a "single pane of glass" across channels. It's a candid look at the tools, behaviors and org roles defining the next era of customer experience.