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The Revenue LoungeAuthor: Team Nektar
The Revenue Lounge podcast is a series of candid conversations with leaders in the revenue operations space. The aim is to humanize the discipline with real-life field insights that explore different facets of this critical go-to-market function.The podcast covers stories from leaders across RevOps, Sales, Customer Success, GTM, Data and Marketing about what drives these functions and what advice they would share with our listeners. With 3 seasons recorded, the podcast currently features 50 enterprise leaders in the B2B SaaS domain. Tune in to hear from the best in the business. Language: en Genres: Business, Management, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Winning Buying Groups: Using Data and ABM to Influence Complex B2B Deals ft. Sydney Sloan
Episode 48
Tuesday, 29 April, 2025
This episode dives deep into how modern marketing leaders are using clean data, intent signals, and ABM to win over buying committees in complex, high-stakes deals. We are joined by Sudney Sloan, Chief Market Officer at G2. She is a 4X CMO, board member and advisor with decades of experience in driving transformative growth and innovation for high-tech companies.
