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Suite Spot: A Hotel Marketing PodcastSuite Spot Hospitality Marketing Podcast for Hoteliers by Travel Media Group Author: Travel Media Group & Ryan Embree
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165 – Green Key Global
Wednesday, 30 April, 2025
On this special episode of the Suite Spot, Managing Director at Green Key Global, Anick Levesque, shares insight on several new programs and initiatives that hoteliers can leverage to bolster their sustainability efforts across their portfolios to make a significant impact on the environment. This episode emphasizes eco-friendly implementation to clarify how seamless the integration of these processes at the property level can be. Tune in now. Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what's trending in hotel marketing. I'm your host, Ryan Embree. Hello everyone. Welcome to another episode of The Suite Spot. This is your host, as always, Ryan Embree. Thank you for joining us today, recording here on Earth Day. Obviously not the day of release, but a very fitting day to be recording for this episode. In particular, I am very excited to welcome on our guest, Managing Director at Green Key Global, Anick Levesque. Anick, thank you so much for being with me, celebrating this 2025 Earth Day. Anick Levesque: Thank you very much for having me, Ryan. Ryan Embree: Very excited to talk about Green Key Global. We've gotten an exciting announcement that I've, that I've seen all over the hospitality circuit. You and your team have been doing a great job of putting that out. But before we get into that exciting announcement, this is your first time on the Suite Spot. Love to hear from our guests kind of about their hospitality journeys and what kind of led you to your role there as managing director at Green Key Global. Anick Levesque: Absolutely. Well, it's been an interesting journey as I embarked upon the next phase of my career, just about over a year ago now. I really wanted to leverage the experience that I had in helping businesses grow, which is essentially what I had done for the previous 30 years of my career. And apply that to purpose driven work. And so when the opportunity came to lead Green Key Global, an organization with an ambitious and socially driven mission, a strong legacy and deep roots in the hospitality sector, I just knew that it was the right fit for me. Green Key is a social enterprise that's focused on sustainability. It contributes to the ongoing well-being of our planet and our communities. While at the same time, companies who commit to sustainability and to certification, they benefit through tangible results. They benefit from increased bookings, lower operating costs, and higher property valuation. So that duality of being able to help businesses grow while also contributing to the wellbeing of our society, that's something that was very appealing to me. Ryan Embree: Yeah, I'm sure. And we're gonna get into detail about this, but it really is just a win-win for all parties with sustainability and really the way the future. It's very cool to, I'm sure be in a position. We talk about it all the time where, obviously there's equity and compensation out there. But you know, more and more people are now looking for that sort of fulfillment in their career. So to be able to be a part of a industry and program and organization that does such great work that obviously has such an impact on our world, I'm sure that means a lot. And it's very cool to and an honor to have you on and talk to us a little bit about Green Key Global. What I love about Green Key Global is there's so many just win-win scenarios in everything from the guest wins, with the sustainable practices, they feel a part of something. The hotel wins both with that intrinsic value, but also sometimes financially too, right? And savings and even just the expectations that it's setting now. Green Key Global's been around for decades, definitely heard of it being in hospitality, but didn't really know to the degree at some of the amazing statistics you and your team shared with me For our hotelier Suite Spot audience, share with us a little bit about the history of Green Key Global and ...
