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APAC's B2B Growth PodcastAPAC's B2B Growth Podcast Author: xGrowth
On APAC's B2B Growth Podcast, we unpack trends, bust myths, and deliver insights you can put to work today to drive growth in APAC. Hosted by Shahin Hoda & Vinnie Romano Produced by Shahin Hoda & Alexander Hipwell from xGrowth Subscribe to the xG Weekly Newsletter for weekly insights on B2B growth across APAC: https://xgrowth.com.au/newsletter Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Rebroadcast: How to Build a Personal Brand Without Losing Your Mind with Caleb Ralston
Episode 252
Wednesday, 31 December, 2025
Caleb Ralston challenges one of the most sacred rules in personal branding: niching down. While it's technically the fastest path to growth, it's also a fast track to burnout and quitting altogether. In this conversation with Shahin Hoda, Caleb shares hard-won insights from working with some of the biggest names in business (Gary Vaynerchuk, Alex and Leila Hormozi) and reveals the sustainable approach to building a personal brand that doesn't make you hate what you've created. From why you should inject your personality into everything you make, to how organisations can build loyalty by empowering team members to develop their own brands, this episode is packed with contrarian wisdom for anyone building content for the long term. Guest Introduction Caleb Ralston is a brand strategist, content producer, and creator mentor who has worked with Gary Vaynerchuk, Leila and Alex Hormozi, and other leading voices in entrepreneurship. He now helps founders and creators scale content in a way that's sustainable, strategic, and honest through his company Ralston. Key Topics Why niching down is overrated: The conventional wisdom on niching down works in theory but leads to creator burnout and audience fatigue in practice. Caleb explains why sustainability matters more than short-term growth hacks.The sustainability framework for content creation: Building a personal brand is like fitness: you get returns by doing it forever, not by sprinting for a year and quitting. Learn how to create systems that allow you to keep showing up.Lessons from working with Gary V and the Hormozis: What most people assume about these mega-brands is completely wrong. Caleb shares the behind-the-scenes reality of how these creators actually build their influence.Injecting personality without losing focus: How to integrate your interests and quirks into your content without confusing your audience or diluting your message.Building personal brands within organisations: The Barstool Sports approach to content: why Dave Portnoy isn't in all the content, and how this creates a more scalable, sustainable media company. How this strategy applies to B2B companies.Strategic hiring for content bottlenecks: Why your first hire shouldn't be another you, and how to identify the specific constraint that's actually holding back your content production.Being 100% yourself in the age of AI: As everyone starts sounding the same on LinkedIn with ChatGPT-generated posts, authenticity becomes your competitive advantage. Caleb's advice: lean into your insecurities and the things you're terrified to share. Resources & Links People Mentioned: Gary Vaynerchuk - Entrepreneur and Chairman of VaynerXAlex Hormozi - Co-founder and Managing Partner at Acquisition.comLeila Hormozi - CEO of Acquisition.comPaddy Galloway - YouTube strategist and content optimization expertDave Portnoy - Founder of Barstool Sports Books & Resources: Crush It! by Gary Vaynerchuk - The book that inspired Caleb to pursue his current pathCaleb's YouTube ChannelRalston - Caleb's brand strategy and content company Contact & Credits Host: Shahin Hoda Guest: Caleb Ralston Produced by: Shahin Hoda and Alexander Hipwell Edited by: Alexander Hipwell Music by: Breakmaster Cylinder APAC's B2B Growth Podcast is Presented by xGrowth
