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Software Engineering Radio - the podcast for professional software developersAuthor: se-radio@computer.org
Software Engineering Radio is a podcast targeted at the professional software developer. The goal is to be a lasting educational resource, not a newscast. SE Radio covers all topics software engineering. Episodes are either tutorials on a specific topic, or an interview with a well-known character from the software engineering world. All SE Radio episodes are original content we do not record conferences or talks given in other venues. Each episode comprises two speakers to ensure a lively listening experience. SE Radio is brought to you by the IEEE Computer Society and IEEE Software magazine. Language: en-us Genres: Education, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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SE Radio 647: Praveen Gujar on Gen AI for Digital Ad Tech Platforms
Episode 647
Wednesday, 8 January, 2025
Praveen Gujar, Director of Product at LinkedIn, joins SE Radio host Kanchan Shringi for a discussion on how generative AI (GenAI) is transforming digital advertising technology platforms. The conversation starts with a look at how GenAI facilitates scalable ad content creation, using self-attention mechanisms for customized ad generation. They explore AI's role in simplifying campaign management, automating tasks such as audience targeting and performance measurement. Praveen emphasizes that ad tech platforms use AI models tailored to different needs leveraging both first-party and third-party data sources, with privacy maintained through methods such as CAPI (conversion API). They also consider the differences between retrieval-augmented generation (RAG) and fine-tuning in AI models: Whereas RAG uses brand-specific data at runtime for precise ad content, fine-tuning focuses on broader model optimization. The segment highlights the importance of vector embeddings and vector search in storing and retrieving contextual content. Lastly, Praveen discusses the integration of AI teams within product development to improve collaboration and AI proficiency across organizations. Brought to you by IEEE Computer Society and IEEE Software magazine.
