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Meaningful Work, Remarkable LifeAuthor: Brook McCarthy Hustle & Heart
We explore the intersection of work, identity, meaning-making, and values-based business so that we can craft a remarkable life. Join veteran business owner Brook McCarthy, as she lifts the lid on her own, and other people's businesses, to ask all the impertinent questions that you're too polite to ask. We look at working for love AND money, explore the paradoxes of ambition and mindfulness, look at the work behind the work, and redefine building a business in the 21st century in a way that truly works. Language: en-us Genres: Business, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Why clever loses and commitment wins: 10 lessons from 2025
Episode 61
Wednesday, 31 December, 2025
2025 marked my 17th year into business and 13 years in business coaching, and one thing was unmistakably clear: the people who are thriving aren’t the cleverest, the most polished, or the most strategic on paper. They’re the most committed.In this episode, I share the ten biggest lessons I’ve learned from my own business this year, alongside what I’ve witnessed across dozens of my client's businesses navigating uncertainty, changing buyer behaviour, and what many are calling a trust recession.We talk about ego and embarrassment, identity and conditioning, adaptability, collaboration, and why clarity consistently outperforms cleverness. We explore why some business owners are accelerating while others feel stuck, exhausted, or quietly disengaged, plus, what actually makes the difference.Why “cringe” (ego and embarrassment) is one of the biggest things holding business owners back—and how to stop letting it run your decisionsThe difference between unwavering commitment and conditional effort, and why it’s such a powerful separatorHow emotional regulation and social conditioning quietly shape your business resultsWhy adaptability mattered more than ever in 2025 – and what it really looks like in practiceHow to think about your offerings as an ecosystem, not a collection of disconnected servicesWhy asking directly for what you want is a business skill (and how many of us were conditioned not to)Why clarity consistently beats cleverness, especially for highly experienced expertsHow collaboration became a growth strategy in a trust-starved marketThe role identity plays in either accelerating or sabotaging your business growthWhy relationships, community, and genuine connection are becoming the real competitive advantageIf you’re building a values-led business, feeling the shift in how people buy, or questioning what actually matters now, then this episode will help you recalibrate and move forward with more confidence and conviction.Ready to design your 2026 Offerings Ecosystem? Join me on February 11.You’ll walk away with:
