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The Corporate DropoutAuthor: Rachael Seda
Hey go-getter, welcome to "The Corporate Dropout" I'm Rachael, your go-to gal for all things hustle and grind (while still living it up in life). From building a 7-figure empire to gathering a dream team for my marketing agency, I've got the tea, and I'm spilling it all. Get ready for bomb marketing hacks, unfiltered business tales, and iconic chats with boss entrepreneurs who've been through the highs, the lows, and everything in between. We're diving deep, keeping it 100, and serving up the inspo every entrepreneur needs. Swipe out of that 9-5 mindset and slide into the world of "The Corporate Dropout". Language: en Genres: Business, Business News, Careers, News Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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117: How Roger Phelps Helped Turn STIHL into a Brand People Actually Connect With
Thursday, 21 May, 2026
Storytelling is one of the most powerful tools a brand can have, but according to Roger Phelps, most companies still overlook what actually makes people connect. In this episode of The Corporate Dropout, Rachael sits down with former STIHL Inc. Corporate Communications Manager and current CEO of Roger Phelps Consulting, LLC to talk about brand storytelling, customer connection, and leadership that earns trust. With more than two decades of experience helping grow one of the most recognizable brands in the outdoor power equipment industry, Roger shares the lessons that shaped his approach to marketing and why understanding people matters more than chasing every new trend. Roger reflects on launching STIHL's early social media efforts, building customer loyalty through authentic brand experiences, and creating campaigns that resonated far beyond the products themselves. He also opens up about transitioning out of the Navy, finding his place in marketing, and the leadership moments that changed the way he approaches communication, relationships, and team culture. This episode is packed with insight for marketers, business owners, leaders, and anyone looking to build stronger relationships through communication and storytelling. To learn more, visit the show notes. Connect with Mix+Shine on Instagram!
