 |
The Inventory Genius PodcastAuthor: Ciara Stockeland
Looking for a business mentor with decades of experience in business ownership, inventory and cash flow management, and client coaching? Get started with Ciara Stockelands Inventory Genius podcast. As a Fractional CFO and Profit Strategist, Ciara specializes in breaking complex business topics into bite-sized, actionable steps you can implement today. Tune in, get inspired, and learn from Ciara and her range of incredible guests. Discover why thousands of products-based businesses owners turn to Ciara for guidance on inventory management, debt reduction, e-commerce strategies, financial strategy, business growth, retail profitability, and more. Whether youre a new business owner or a long-time entrepreneur, each episode with give you nuggets of information, insights and strategies you can start implementing now. For business inquiries please email: hello@ciarastockeland.com. Language: en Genres: Business, Careers, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
#284: Shopify and Klaviyo with Simply Lynn's Creative
Monday, 4 May, 2026
I have been looking for someone like Cassidy for years. Seriously. I can’t even count how many times you all have asked me, "Ciara, who do you recommend for Shopify help?" and I never had a name I felt 100% comfortable sharing—until now. Today, I’m sitting down with Cassidy from Simply Lynn’s Creative. What makes her different? She isn't just a tech person. She grew up in the retail world, helping run her family’s 4,500-square-foot kitchen store that’s been around since the '80s. She understands the heartbeat of a retailer because she lives it every day. We talk about how she takes the mess out of the backend and turns your website and email marketing into a streamlined, profit-generating machine. In This Episode, We Discuss: The Mom Test: Cassidy shares how she moved her mom’s entire business—thousands of SKUs, bulk coffee, and oil-on-tap—from a manual system into a seamless Shopify POS setup. Stop the App Overload: We discuss Cassidy’s less is more philosophy. Before you buy another $30/month app to fix a problem, listen to her advice on using native Shopify features first. Email Marketing That Actually Works: If you have 25,000 emails and haven't sent a message in months because you're overwhelmed, Cassidy explains how she audits, cleans, and automates Klaviyo to drive real sales. The Employee Factor: It’s one thing to have a system; it’s another to have your staff know how to use it. Cassidy dives into the importance of SOPs (Standard Operating Procedures) and training. Driving Foot Traffic: Why your website is your best window display and how it influences customers to walk through your physical doors. Key Insights The Integration Advantage: Why having your Point of Sale (POS) and E-commerce on the same platform is the only way to truly have one source of truth for your inventory. Quality Over Quantity: Why Cassidy would rather see you have a small, healthy email list of 5,000 engaged fans than 25,000 people who never open your mail. Empowerment: Cassidy's goal isn't to make you dependent on an agency; it's to build a system so solid that you (and your team) feel empowered to run it yourselves. Work with Me - https://www.ciarastockeland.com/work-with-meVisit the Bookstore - https://www.ciarastockeland.com/bookstoreSign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribe Connect with Simply Lynn's CreativeIf you’ve been struggling with a wonky website or feel like your branding doesn't match the beautiful experience you provide in-store, you need to connect with Cassidy. Visit the Website: simplylynnscreative.com Follow on Instagram: @simply.lynns.creative The Resource Shop: Check out her DIY Canva templates and Klaviyo workshops to help you get consistent without the overwhelm. Use code CS15 at checkout, and save 15% off anything in the Resource Shop!
