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SEOLeverage - The SEO Podcast for Online Business OwnersAuthor: Gert Mellak, SEO
The SEOLeverage podcast helps you, as a growing business, attract qualified website visitors via search marketing. Topics like SEO, Google Ads, and Remarketing strategies, but also segmented social media and e-mail marketing find a place here. This is the show to follow if you want to grow your online business! SEOLeverage is an International SEO agency with over 20 years of SEO experience. We help companies from all over the world to have more leads and sales with our SEO Services. Gert Mellak is an SEO expert and CEO, and Founder of SEOLeverage.com Your host, Gert Mellak, shares stories and findings from his fast-growing SEO agency and interviews top experts who provide actionable insights for your business growth. Check out SEOLeverage.com/podcast for more information, all episodes, as well as summaries and downloadable transcriptions. If you have any questions, send them to support@seoleverage.com! Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Ep 144 - Digital PR in the Age of AI: How Mentions Drive Visibility with Natalie Severt
Episode 144
Monday, 2 February, 2026
In episode 144 of the SEOLeverage Podcast, Gert Mellak and Natalie Severt delve into the intricacies of digital PR and earned media. They discuss the importance of building relationships with journalists, the process of reverse engineering PR campaigns, and the significance of frequency and budgeting in digital PR efforts. The conversation also highlights the need to manage expectations and leverage social media platforms to enhance brand visibility. Key Takeaways Earned media is crucial for brand visibility. Building relationships with journalists is key. Start with smaller publications to build credibility. Local media can be a great starting point. Reverse engineering helps in crafting effective pitches. Frequency of outreach is essential for success. Budgeting for PR campaigns requires careful planning. Expectations should be managed realistically. Social media platforms can enhance digital PR efforts. Good content is the foundation of successful PR. Podcast Highlights 00:00 Introduction to Digital PR and Earned Media 02:25 Building Relationships for Earned Media 05:05 The Process of Pitching to Journalists 07:49 Leveraging Seasonal Trends in PR 10:21 Frequency and Budgeting for Digital PR Campaigns 12:56 Managing Expectations in Digital PR 16:14 The Role of Social Media in Digital PR 21:32 Creating Quality Content for Visibility 25:52 Conclusion and Key Takeaways Guest Website Info: Name: Natalie Severt Role: Director, Marketing at Intelligent Relations Website - https://intelligentrelations.com/ Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
