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Wizard's Roundtable | Marketing Secrets from Wizard of AdsDiscussions from the weird and famous Wizard of Ads Partners on brand building, marketing strategies, and creative tomfoolery. Author: Johnny Molson
If you could sit at a table with marketing mavens for 20 minutes or so, would you do it? Every two weeks Johnny Molson shares methods and ideas with the other marketers from Wizard of Ads. We believe your business should be famous in your hometown, and each episode talks about how to do that neato thing. You're listening to the audio version of the popular YouTube series found here: https://www.youtube.com/playlist?listPLZfdNaM54FSQK362gM5KO_-yBIq_r3Qi1 Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Are Your Ads Missing Hope?
Episode 24
Wednesday, 3 March, 2021
Business book publisher Ray Bard says all bestselling books share 4 traits:1: A Big Idea2: Nuts and Bolts3: Entertainment4: HopeThese 4 elements are applicable to your advertising, also. Nuts and Bolts seems to be the one that most people get right away. A Big Idea often shows up. But, conspicuously missing are Entertainment and Hope.In this episode of The Wizard’s Roundtable, Chris Maddock and I recap our recent Martinis and Marketing class at Wizard Academy where we spent a good deal of time talking about Hope.
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