 |
Pet Business DisruptorsAuthor: Clayton Payne
Giving an in-depth look into all aspects of the pet Industry, Pet Business Disruptors tackles everything practical you need to know to succeed in the pet industry. Whether it's starting a pet business, finding a pet industry job or selling to the world's largest Pet businesses the Pet Business Disruptors will explain how to do it and how they DID it. Aimed at everyone from entry-level to corporate CEOs within the industry Clayton and his guests cover new trends, new products and industry movements. Showing insights into what's happening in different markets and tackling common problems and challenges faced by pet industry professionals Featuring Industry Myth busters and critiquing industry products and marketing (both positive and negative). This podcast is not to be missed by people who want to know the REAL truth behind the industry and how to approach it from a position of power! Language: en Genres: Business, Entrepreneurship, Kids & Family, Pets & Animals Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
Disrupting Feline Nutrition: Why the Pet Industry Forgot About Cats
Sunday, 25 October, 2026
In this episode, Clayton sits down with Jae Kennedy and Adrienne Lefebvre, the founders of Two Crazy Cat Ladies, to explore the often-overlooked world of feline nutrition within the broader pet food industry. Jae and Adrienne share how their journey began in 2005 while working for a pioneering pet supplement company, which eventually led them to launch their own brand dedicated exclusively to cats in 2015. They discuss the deep flaws in modern feline diets, the highly addictive nature of commercial kibble, and the urgent need for species-appropriate, moisture-rich foods designed for obligate carnivores. KEY TAKEAWAYS The Feline Hydration Crisis: Cats lack a natural thirst drive and historically absorb moisture directly from their prey, making dry kibble diets highly detrimental to their kidney and urinary health. Overcoming Kibble Addiction: Transitioning cats to a healthy, moisture-rich diet requires immense patience because commercial kibbles are coated in addictive flavorings that make cats refuse healthier alternatives. Retail Neglect: The pet store industry historically prioritizes dogs, leaving cat owners with limited, low-quality options and a severe lack of dedicated, educational retail spaces for felines. Liquid Supplements for Felines: Recognizing that cats are notoriously difficult to medicate and easily traumatized by pills, Jae and Adrienne developed a line of liquid supplements to easily support feline health. BEST MOMENTS "A cat, you don't know something's wrong usually until it's really wrong." "Cats are like potato chips, like once you pop you can't stop." "It needs to be a moisture-rich diet. So important. A moist diet for your cats." ABOUT THE GUESTS Jae Kennedy and Adrienne Lefebvre, widely known as the Two Crazy Cat Ladies, began their careers in pet nutrition in 2005 working for Jae's grandfather's pioneering e-commerce pet supplement company, which was established in 1999. Recognizing that the feline community was vastly underserved by an industry heavily focused on dogs, they branched out in 2015 to focus exclusively on cat health. Today, they dedicate their platform to educating cat parents and providing high-quality, stress-free liquid supplements designed specifically for feline physiology. https://twocrazycatladies.com/ ABOUT THE HOST Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few.Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals. https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
