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Pet Business DisruptorsAuthor: Clayton Payne
Giving an in-depth look into all aspects of the pet Industry, Pet Business Disruptors tackles everything practical you need to know to succeed in the pet industry. Whether it's starting a pet business, finding a pet industry job or selling to the world's largest Pet businesses the Pet Business Disruptors will explain how to do it and how they DID it. Aimed at everyone from entry-level to corporate CEOs within the industry Clayton and his guests cover new trends, new products and industry movements. Showing insights into what's happening in different markets and tackling common problems and challenges faced by pet industry professionals Featuring Industry Myth busters and critiquing industry products and marketing (both positive and negative). This podcast is not to be missed by people who want to know the REAL truth behind the industry and how to approach it from a position of power! Language: en Genres: Business, Entrepreneurship, Kids & Family, Pets & Animals Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Becoming the "Poop Bag Girl": Uncovering the Truth About Biodegradable Plastics
Episode 100
Sunday, 14 June, 2026
In this episode, Clayton sits down with Jennifer Blaese, the Big Chief behind Green Line Pet Supplies. Jennifer shares her fascinating 14-year journey from designing a modern poop bag holder in her basement to uncovering the harsh realities of biodegradable plastics in anaerobic landfills. Dubbed the "poop bag girl" by her loyal customers, she discusses the challenges of prioritizing ethics and sustainability in the pet industry. KEY TAKEAWAYS The truth about compostable bags: Most compostable poop bags don't actually break down in standard anaerobic landfills; genuine sustainability requires consumer education and transparent marketing. Embrace your niche identity: Leaning into quirky titles like Jennifer proudly accepting the moniker "the poop bag girl" can build strong brand recognition and approachability in retail settings. Treats shouldn't be toxic: Developing healthy, low-sugar treats like Wiggle Whip requires rigorous sourcing and often means rejecting standard manufacturing shortcuts, such as using corn syrup or unethically sourced milk. Customer feedback is gold: Direct, honest feedback from the field, whether at a trade show or from a cold call, is incredibly valuable for refining product packaging and design, sometimes even more valuable than an immediate sale. Regional distributors champion small brands: Partnering with smaller, regional distributors often provides better brand support and alignment than battling for attention in massive, heavily consolidated distribution networks. BEST MOMENTS "That's when we became garbage nerds. I will judge you based on if you recycle and how you handle your garbage." "When I walk into a store, you won't remember my name, but you will remember I'm the poop bag girl." "Feedback from a customer, regardless of if they buy from you, is more valuable than a sale." "Why are we trying to tackle things that are so hard? ... From somebody who has been in the treat sector, treats are hard." "If you want to get out of a contract, you can legally. And so if people are going to screw you, they're going to screw you. So just make it easy. If you're going to screw me, just do it to my face and we can walk away." HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals. https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
