the bossbabe podcast

with Natalie Ellis

Author: Natalie Ellis

Bossbabe is one of the world's largest communities of ambitious women, with over 4.2 million followers and the top online membership for women entrepreneurs. We're passionate about helping you build a Freedom-Based Business to make more money live a lifestyle you love. Every week, the bossbabe podcast brings you the real behind-the-scenes of building a wildly successful, profitable reliable business, plus tools and strategies to make sales on repeat, grow an audience on social media, create the life you truly want.
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Language: en

Genres: Business, Entrepreneurship, Marketing

Contact email: Get it

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466: We Sold a Company for $745M - Here’s the Reality Behind The Scenes: A Raw Conversation with Kass + Mike Lazerow
Episode 466
Thursday, 5 June, 2025

Kass and Mike Lazerow are serial entrepreneurs and investors, best known as the co-founders of Golf.com and Buddy Media, the leading social media marketing platform that sold to Salesforce for $745 million. In this episode, they join Natalie for a raw, unfiltered conversation on the messy reality of building billion-dollar businesses, raising a family, navigating marriage, and staying focused through it all. They don’t hold back. From the tough lessons they’ve learned as partners and parents to the playbook they’ve developed for building a business that lasts, you’ll walk away with the inside scoop on what it really takes to build a wildly successful business… and stay married while doing it. TIMESTAMPS 00:00 - Introduction to Mike and Kass Lazerow 01:22 - Why co-founder partnerships succeed, or fail 02:38 - How to navigate working together as a couple 05:11 - The must-ask questions before choosing a business partner 07:28 - Equity splits, work ethic, and setting expectations 12:03 - The reality of balance for entrepreneurial families 14:27 - Building businesses during early parenting years 21:18 - The V2MOM framework for focus and decision-making 29:17 - Identifying the key levers that drive business growth 32:34 - Common mistakes in hiring and building a team 36:18 - Scripts and frameworks for difficult conversations 40:20 - Legal foundations every founder should know 45:41 - The emotional side of entrepreneurship and building wealth 49:42 - Rethinking money, freedom, and legacy 55:24 - What success really looks like in business and life RESOURCES + LINKS Grab Kass + Mike’s New Book Shoveling Shit Here: kassandmike.com/the-book Get The Small Business Planner Here - The Tool Every Founder Needs To Organize + Run Every Detail Of Their Business, From Legal Documents + Contracts To Systems, SOPs, + Essential Operations. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).