 |
Defenders of Business ValueAuthor: Ed Mysogland
The Defenders of Business Value Podcast combines over 30 years of valuation and exit planning expertise working with business owners. Ed Mysogland has a mission and vision to help business owners understand the value of their business. Most of the small business owner's net worth is locked in the company, and to unlock it, a business owner has to sell it. Unfortunately, the odds are against business owners that they won't be able to sell their companies because they don't know what creates a saleable asset. Ed interviews experts who help business owners prepare, build, preserve, and one-day transfer value with the sale of the business. Language: en Genres: Business, Entrepreneurship, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
EP 138: Inside the Mind of a Buyer: What Makes or Breaks a Deal with Ted Leverette
Episode 138
Wednesday, 7 January, 2026
A successful corporate executive leaves his high-paying job to buy a business, only to face a disaster leading to lawsuits and financial turmoil. That painful experience taught Ted Leverette valuable lessons and set him on the path to becoming the Business Buyer Advocate. In this episode, Ted shares his decades of experience, revealing what buyers really look for in a deal. He explains how buyers evaluate businesses, the importance of mastering the marketplace, and the critical role of due diligence in making smart acquisitions. Ted also discusses the emotional side of buying a business and how understanding the psychology of both buyers and sellers can make or break a deal. Tune in to learn how to think like a buyer and maximize the value of your business in today's competitive market. In this episode, you will: Discover how buyers assess risk and why many businesses fail to impress serious acquirers Learn the importance of systems, documentation, and reducing owner dependency before selling Understand the mindset of buyers and sellers and how they affect negotiations Highlights: (00:00) Meet Ted Leverette (04:00) What buyers want and what sellers must prepare (10:35) Building credibility through online presence and proof of funds (16:08) Avoiding common acquisition mistakes (19:53) The hidden market of business deals (22:02) Red flags and deal breakers for buyers (24:05) The psyche of buyers and sellers (30:15) Myths and misconceptions about buying a business Follow Ted: Connect on LinkedIn: https://www.linkedin.com/in/tedleverette/ Website: https://partneroncall.com/ Check out Ted's books on Amazon: https://www.amazon.in/stores/Ted-J.-Leverette/author/B0BWS84J26?ref=ap_rdr&shoppingPortalEnabled=true Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Instagram: https://www.instagram.com/defendersofbusinessvalue/ Facebook: https://www.facebook.com/bvdefenders
