Scale Your Brand

Author: Matt Gilhooly

Scale Your Brand is a podcast focused on helping entrepreneurs, freelancers, and business owners grow and expand their brand step by step.Each episode shares simple and easy-to-follow ideas designed to help you scale your brand faster and reach more customers.If you want to grow your brand and achieve long-term success, this podcast is for you.Hosted by Matt Gilhooly.
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Language: en

Genres: Business, Marketing

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Strategies for Scaling and Measuring Digital Growth and Value Episode-132
Episode 132
Thursday, 9 July, 2026

Explore how digital businesses are redefining growth and creating value beyond traditional economic measurements. In this episode, we examine why linear growth models are being replaced by exponential strategies powered by network effects, platform ecosystems, and disruptive innovation. Learn how digital products and services scale rapidly in today's connected economy and discover the hidden economic value of free digital tools such as email, video conferencing, and online collaboration platforms that often remain invisible in traditional GDP calculations. We also discuss concepts such as digital welfare, productivity measurement, hedonic pricing, and the future of economic value in an increasingly technology-driven world. Whether you're an entrepreneur, economist, business leader, startup founder, or student, this episode offers valuable insights into understanding growth in the digital age.