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Take It PersonallyAuthor: Maddie Peschong
Take It Personally, hosted by professional brand photographer Maddie Peschong, shares advice to help you grow your personal brand to stand out from the noise and thrive, even in the most saturated markets. Episodes feature business and marketing advice, branding expertise, and real stories and inspiration from creative professionals all over the world. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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“I’ll Send You Her Instagram” is the New Referral
Episode 232
Thursday, 10 September, 2026
A couple weeks ago on this very podcast, I said referrals are not a marketing strategy. And because nothing is ever black and white in my brain, the second I said it, I thought, “Well… they can be, though.” 😅Here’s what I realized: referrals haven’t gone away. They’ve gone digital. “I’m going to send you her Instagram” is the new referral. Someone hears your name from a friend, past client, or business owner they trust—and then they go look you up. They binge your Instagram. They read your website. Maybe they listen to your podcast. And what they find online can either build on the trust that referral created… or make them question it.For brand photographers especially, that matters. You’re asking people to trust you with their brand, which means your own online presence is doing a whole lot more than just looking pretty. That's what this episode is about.We’re talking:Why word of mouth has officially gone digitalWhat referrals are actually doing after they hear your nameWhy “hot mess” isn’t a strategy for brand photographersThe difference between being yourself and intentionally curating your brandHow your online presence can shorten the time it takes someone to trust youWhy building your brand before you have more time and money isn’t backwards—it’s how you get thereLinks & Resources✨ Join me for Invisible to Inquiries, my upcoming masterclass on September 10 (at 12pm CST) about building a brand with a backbone, getting visible, and turning that visibility into inquiries✨ Learn more about Rebrand, my group program where you get content reviews, marketing and business coaching, and support in becoming a booked out brand photographer. Learn more here!📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business💬 Episode ideas?! Connect with me on Instagram!Let's Connect:Website: maddiepeschong.comInstagram: @maddiepeschongIf you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear.🎙️✨
