The Predictive Marketer The Predictive Marketer is a weekly podcast featu Author: Steve Chenoweth The Predictive Marketer is a weekly podcast featuring leading professionals in the world of predictive analytics and predictive marketing. Find out what's working today and what's coming tomorrow. Be a guest on this podcast Language: en Genres: Business Contact email: Get it Feed URL: Get it iTunes ID: Get it Get all podcast data

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Episode 6: Tom Gatten
Monday, 14 December, 2015

In episode 6 of The Predictive Marketer we’re joined by Tom Gatten. Tom is CEO & Founder of GrowthIntel, a Predictive Marketing firm based in London. Having defined the original algorithms and theoretical principles behind GrowthIntel’s core software, Tom is considered a thought leader in the PM space and a powerful advocate of the use of technology to empower business and economic growth. In this episode we will learn about: -GrowthIntel’s very unique application of ‘Full-Stack Data Science’ -how American Express doubled it’s average deal size in the UK this year -the huge positive effect PM could have on global trade and on civilization going forward

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