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Leaders Of The WestAuthor: Jessie Jarvis
Welcome to Leaders Of The West, a podcast for innovators and change-makers in the ag and western industries. Hosted by Jessie Jarvis, the Founder of Of The West, our mission with Leaders Of The West is to foster a community of pioneers, innovators, and leaders who want to be at the forefront of whats next. Whether its a guest episode where were digging into the blueprints behind our favorite industry businesses, discussing the innovation and strategies that have allowed family farming and ranching operations to continue on for another generation, to episodes with honest conversations from entrepreneurs who have risked it all on their dreams, or leaders detailing how to create a company culture so strong that you couldnt pay your employees to leave These conversations are meant to encourage the leaders of today and inspire the next generation of trailblazers. In addition to bringing in guests, youll also find some solo episodes, where Jessie shares the lessons shes learned throughout her journey as a rancher, entrepreneur, wife, and mother. Whether youre a farmer, a rancher, an equine lover, someone headed up the leadership ladder, an ag business owner, a western sports athlete, an entrepreneur, or someone who just loves the western way of lifethis is the place for you. Youll find new episodes, right here, every week. Dont forget to hit subscribe, so you never miss a show. Lets go! Website: http://app.ofthewest.co Instagram: @ofthewest.co Instagram: @mrsjjarv Facebook: @jobsofthewest Language: en Genres: Business, Careers, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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141. Building Experiences That Connect Farmers and Consumers, with Brian Moates of Our Farms
Episode 141
Tuesday, 3 February, 2026
This week, I’m joined by Brian Moates, Head of Farm and Partner Experience at Our Farms, a growing marketplace and movement reshaping how we shop for food and support farmers. Brian has a fascinating background, from motorsports and marketing to building digital-first experiences for brands like Ford and Lincoln, and now he’s bringing that expertise to agriculture. In this episode, we talk about how Our Farms connects local producers with consumers in a way that’s scalable, human, and values-driven. Brian shares why he’s passionate about storytelling, what shifted his view on food and farming, and how his own daughter’s health issues led to a deeper understanding of what’s really in our food. We also dive into the tech powering this shift, how Our Farms is different from traditional DTC platforms, and why small producers finally have a seat at the table. Resources & Links: Practicing the Way: Be with Jesus. Become like him. Do as he did. by John Mark Comer The Infinite Game by Simon Sinek Unreasonable Hospitality by Will Guidara The Let Them Theory by Mel Robbins Small Giants by Bo Burlingham Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's Newsletters List your jobs on Of The West Connect with Brian: Follow on Instagram @ourfarms Visit Our Farms website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices
