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Level Up - From Agent to EntrepreneurAuthor: Greg Harrelson - Real Estate Broker, Entrepreneur & Coach
Featuring masterminds with real estate leaders, coaches and influencers PLUS eye-opening strategy sessions with up-and-coming agents. Past guests include Hoss Pratt, Michael Reese, Rick Davidson, Danny Morel, Pat Hiban, Jeff Cohn and many more! Language: en Genres: Business, Entrepreneurship, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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So You Want to Be a Listing Agent? Start Here
Episode 267
Thursday, 30 October, 2025
Every new agent has heard the old saying: “You have to list to last.” The industry myth is that the fastest way to big numbers is chasing listings. But here’s the truth: being a listing agent isn’t just about getting a few signs in the yard. It’s an entirely different business model. Buyer’s agents mostly service leads that come to them. Listing agents? They generate leads out of thin air. That’s why most people who say they want to be listing agents back off the second they realize what it takes: daily prospecting, mastering conversations, and building the confidence to win face-to-face at the kitchen table. How do you actually become a dominant listing agent? Why do so many listing agents struggle with listings? In this episode, we break down the real difference between buyer and listing agents. We discuss why your presentation skills may matter even more than your prospecting. Things You’ll Learn In This Episode Listing agent = lead generator Being a listing agent isn’t about waiting for opportunities; it’s about creating them. How do you build your entire schedule around prospecting? Why confidence beats scripts Agents who fear giving a weak presentation avoid setting appointments altogether. How does mastering your presentation actually unlock more leads? Sellers sell on logic, not emotion Buyers dream about how a home feels. Sellers focus on data and dollars. How do you use market knowledge to justify your recommendations with hard logic? About Your Host Greg Harrelson is a real estate agent, coach, trainer and owner of Century 21 The Harrelson Group. He has been in the real estate business for over 30 years and has been professionally trained by coaches like Mike, Matthew, Tom Ferry, Chet Holmes and Tony Robbins. He is in the top 1% of all Realtors nationwide. His goal is to empower his clients with the information necessary to make sound financial decisions while being sensitive to the experience one is looking for in real estate ownership. The Harrelson Group has been the leading office in the Myrtle Beach real estate market for years and they have recently added a new office in Charleston, SC. Guest Host Abe Safa is a highly experienced real estate expert with over two decades in the industry. He is a key leader at Century 21 The Harrelson Group, where he specializes in helping clients navigate complex real estate transactions with ease. In addition to his role at Century 21, Abe is a sought-after mentor and speaker, sharing his expertise through seminars and coaching programs to help other agents succeed in the competitive real estate market. Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!
