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That Entrepreneur ShowAuthor: Vincent A. Lanci
Your time is valuable. That's why we get right to it on our Top 2.5% Podcast, That Entrepreneur Show. Top performers around the world stop by weekly to help you level up. This is the #1 Entrepreneur Small Business Show! If youre passionate about business, eager to grow a thriving small business, and hungry for practical tips and proven strategies, That Entrepreneur Show is your ultimate go-to resource!Ranked in the Top 2.5% of Global Podcasts, this show goes beyond the basics, offering real-world insights into the work that business owners face every day. Hosted by Vincent A. Lanci, each episode features captivating interviews with founders, industry leaders, and experts who share their journeys, challenges, and the actionable advice you need to succeed.Whether you're a big dreamer, a high achiever, or just starting out, this show is your weekly level up for all things business. From building a solid business plan to scaling and growing your company, That Entrepreneur Show covers it all. Youll learn how to start a business, secure funding, manage finances, market your brand, grow your customer base, and so much more.With topics ranging from digital marketing and SEO to raising capital, public speaking, and the ins and outs of managing a business, each episode equips you with the tools and knowledge to make smarter decisions and accelerate your entrepreneurial journey.No fluff. Just powerful, practical insights to help you build, grow, and scale your business. Tune in and start transforming your business today! Language: en-us Genres: Business, Business News, Entrepreneurship, News Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Navigating Brand Strategy, Podcasting, and Entrepreneurial Growth
Episode 18
Monday, 30 March, 2026
In this episode, Sheila Butler shares insights from her innovative work at LaGuardia Airport, her journey in branding and marketing, and her experiences launching the podcast Marketing Over Bourbon. Whether you're a seasoned entrepreneur or just starting out, her tips on energy management, brand storytelling, and balancing client work with personal growth are invaluable.As You Listen:00:00 - Embrace your energy flow to boost daily productivity 01:50 - LaGuardia Terminal B reinvention and storytelling strategy 03:13 - Using consumer insights and competitive frameworks for brand positioning 04:35 - Local brands and creating a "New York minute" experience 05:58 - Creative campaign design inspired by travel scrapbooks and postcards 06:50 - Launching and batching Marketing Over Bourbon podcast 08:16 - Podcasting tips: batching episodes, building algorithms, and target audiences 09:13 - Serving C-suite clients and aligning marketing to business growth 10:08 - Allocating marketing budgets for stability and innovation 11:14 - Lessons from Disney’s brand strategy and brand essence development 12:01 - Entertainment skills: thinking on your feet and pivoting in real time 13:13 - Systems for energy management and flexible scheduling15:13 - Recognizing the importance of mental health days and work-life balance 16:14 - Mentoring with Walt Disney as an inspirational figure 18:42 - Find Sheila online"I ride the wave and if I find out that I wake up and I'm feeling super creative and very focused, I'll shift my day and I'll take that work that I was planning on doing in the afternoon, I'll put it in the morning in between meetings because I just know that I've got to ride the energy however it flows that day. I can't control it.""Working on the brand strategy first made so much more sense than diving into the creative. Otherwise, the creative wouldn't have been seated. It just would have been pretty, but it wouldn't have been effective."🚀 DOWNLOAD YOUR PODCAST LAUNCH CHECKLIST FOR ONLY $1 HERE TO LAUNCH A SUCCESSFUL PODCAST or visit https://comingalivepodcastproduction.com.Takeaways: -The importance of riding your energy waves to optimize productivity -Behind-the-scenes of LaGuardia's revitalized Terminal B marketing campaign -How brand strategy and creative work should be aligned for impactful campaigns -Launching and batching a podcast to capitalize on content creation efficiencies -The role of Disney's branding principles in Shelia’s own marketing approach -Practical systems for managing energy, scheduling, and avoiding burnout -Tips for C-suite and executive marketing strategy, including budget allocationThank you for tuning in! Stay inspired, listen wisely, and take your entrepreneurial journey to new heights. Remember to subscribe to stay current.Did you miss her appearance on our Expert Panel? Enjoy the episode here.Send us Fan MailSupport the show🚀 DOWNLOAD YOUR PODCAST LAUNCH CHECKLIST FOR ONLY $1 HERE TO LAUNCH A SUCCESSFUL PODCAST or visit https://comingalivepodcastproduction.com.Music Credits: Copyright Free Music from Adventure by MusicbyAden.
