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BAD Marketing Podcast with Eddie MaaloufAuthor: BAD Marketing
Eddie Maalouf, founder of BAD Marketing (Formerly 4Media Marketing) takes you behind the scenes of his digital marketing agency, and has amazing conversations with some of the biggest names in the e-commerce and the marketing world. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Lessons Learned from Building a 8 Figure Agency – Kurtis Anderton, Agency Closers
Friday, 16 January, 2026
In this unique episode, we flip the script. Kurtis Anderton, former top closer at BAD Marketing and founder of Agency Closers, turns the tables and interviews Eddie Maalouf instead of the usual format. Kurtis asks the questions nobody else would dare to ask, diving deep into Eddie's decision to buy Scoville Hot Chicken (and why he'd go all-in on chicken over Bad Marketing if forced to choose), his unconventional approach to family-business integration, the real story behind his brother's kidnapping in Haiti, and how he makes 50+ critical business decisions while casually sitting on beanbags. You'll discover Eddie's philosophy on speed over perfection (making 100 decisions with 20% wrong beats making 3 perfect ones), his "poker face" advantage in crisis situations, why he negotiates every deal like his life depends on it, and his brutally honest take on parenting kids who are growing up with generational wealth. This isn't your typical business podcast, it's an unfiltered look inside the mind of someone operating multiple eight-figure businesses simultaneously, all while refusing to let any deal happen on terms that aren't his. Chapters: 00:00 - Introduction & Kurtis's Journey at BAD Marketing 01:48 - Why Chicken? The Story Behind Scoville 06:04 - Simplifying Business: Menu Cuts & Systems 09:33 - Managing Multiple Businesses & Time Allocation 12:00 - Family & Relationship Integration 14:44 - Parenting with Wealth: Teaching Kids About Money 18:46 - Speed in Business: Making Fast Decisions 26:40 - Sales & Negotiation Mastery 37:20 - Brother's Kidnapping: Leadership Under Pressure 42:54 - Life Lessons & Legacy for His Daughters 54:51 - Closing Thoughts & Rapid Fire Questions
