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Selling In The Motor TradeAuthor: Simon Bowkett
Simon Bowkett, from Symco Training, shares tips and ideas on selling in the motor trade from a sales and aftersales perspective, as well as interviews with industry leaders sharing some of their best practices. To find out more visit www.symcotraining.co.uk Language: en Genres: Business, Education, How To, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Ali Reda, Record-Breaking Car Salesperson | 1582 Cars In 12 Months - "If You're Exceptional, You Get Exceptions"
Episode 8
Wednesday, 18 March, 2026
Ali Reda is the car salesperson who sold 1,582 cars in 12 months, hit 32 cars in a day (twice), and talks through the exact model behind it, without living at the dealership. He works Monday-Friday, doesn't do weekends, and built a "business within a business" by going all-in on relationship selling, community presence, and a delivery process that removes bottlenecks. Episode highlights: How Ali went from "hair on fire" chasing fresh ups to having customers queue to see him. The mentors and moments that changed his ceiling: Jerry Turfe, then Damien Boudreau, and the shift from "30 is elite" to bigger numbers. What he had to unlearn to scale. Things like demo drives, manager back-and-forth, and that admin shouldn't sit on the salesperson. The "doctor's office" process that lets him deliver cars fast, stay calm, and keep the customer experience steady. Why social media only works if it stays local, and why "being present where you advertise" is the whole point. Finding this useful? Follow the show About Symco Training: Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon's words 'real world', it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal. To find out more visit: www.symcotraining.co.uk
