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Nonprofit Power PodcastAuthor: Kath Patrick
If youre a progressive nonprofit leader who wants to build powerful influence with the money and policy decisionmakers in your world, but arent happy with your progress, help has arrived! Host Kath Patrick has been teaching and coaching leaders on these vital skills for 25 years, and now she shares her secrets for advocacy success with you every week. Language: en-us Genres: Business, Education, How To, Non-Profit Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Four Essential Sales Skills Every Nonprofit Leader Needs
Episode 150
Friday, 19 June, 2026
Nonprofit leaders spend a lot of time selling to one kind of funder or decisionmaker or another just about every day of the week. We spend a lot of time selling, but we don't necessarily talk about it as sales. And I think that's a bit of a mistake. And here's the thing. When you get into nonprofit leadership, people don't tell you you're going to be a salesperson. They don't tell you that's going to be a big part of the job. Part of what I want to do today is to first of all call out the actual sales work that we are all doing. And then to address what tends to get in the way of a successful sale. What I've noticed again and again is that there are certain aspects of sales that can be especially problematic and challenging for Nonprofit leaders. We start getting tripped up and finding ourselves in situations with decisionmakers where we are either not getting the sale, or maybe we're getting the sale, but we're not getting the deal we want. They're not investing at the level that we really need them to, and we're settling for something less. Today I’m uncovering the most common hazards that get in the way of a successful sale. And to go with them, I’m sharing the four essential sales skills that will let you conquer those hazards. In this episode, we share: The biggest hazards that can trip you up and tank your sales conversationsThe four essential sales skills that will let you conquer those hazardsHow to make huge asks without fearHow our money stories are driving our sales conversations, whether we realize it or notHow to wire in the money stories that will cause sales successWhat to do (and what NOT to do) when a decisionmaker reacts negatively to your price Help spread the word! If you found value in this episode, I’d be grateful if you would leave a review on iTunes or wherever you listen. Your reviews help other nonprofit leaders find the podcast. Thanks!!
