Clients on Demand

Author: Russ Ruffino

Clients on Demand with Russ Ruffino teaches coaches, service providers, and thought-leaders how to attract the right clients, at the right price, anytime they want. We're here to answer one question: "How can you build a sustainable business that changes the world AND gets results for clientswithout sacrificing your freedom?" If you want to know the answer, subscribe to our podcast and we'll see you there.
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Language: en

Genres: Business, Marketing

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S7E26 How I'd Build a $5M Business as a Therapist
Episode 26
Friday, 13 March, 2026

If you're a therapist, you're probably brilliant at what you do, you care deeply about your clients, and you're exhausted — seeing 25-30 clients a week at $150/hour, fighting insurance companies, doing notes at midnight. In this episode, I break down exactly how I'd build a $5 million practice as a therapist starting from scratch using the same system that's worked across 6,000 clients over 12 years. And the first move I'd make would shock most therapists. I walk through why group delivery actually produces better outcomes than one-on-one (there's a neuroscience principle that explains it), the exact 4-step client attraction system I'd use, and why therapists have an unfair advantage that no life coach or weekend-certified guru can touch. I also get into the three mental obstacles that stop brilliant therapists from building this — including the one about selling that I hear more from therapists than any other profession. If you've ever watched someone with half your training charge 10x what you charge, this episode is going to hit different. "You don't stop being a therapist. You stop being a hostage to the therapy model." 🔗 Full video on YouTube: https://youtu.be/DLMMKull1aA 🔗 Book a free strategy call: https://www.clientsondemand.com/apply