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Japan Business News with Yuzuha OkaA freelance journalist Yuzuha Oka picks up trendi Author: Japan Business News with Yuzuha Oka
A freelance journalist Yuzuha Oka picks up trending business news each day from Japanese publications. Yuzuha have produced content for BBC, Reuters, ABC, Japan Times and more. 4 https://yuzuhaoka.wordpress.com/ https://yuzuhafood4thought.wordpress.com/ Language: ja Genres: Business Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How to launch a brand: talk with the founder of THREE
Friday, 1 September, 2017
66-year-old Mr Yasushi Ishibashi has a track record of launching popular cosmetic brands in Japan: RMK, SUQQU and THREE. They have strong presence in Japanese department stores, where large, traditional brands from Japan and abroad play strong. I interviewed him on his tactics on building a brand from scratch in such a competitive landscape.
