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Nourishing LivesAuthor: Nourish - grow, cook, enjoy
Do you want to live a more Nourished Life? Would you like to tune in to hear experts from the world of food, health, wellbeing and nutrition share everything from their own health hacks, hints and tips, to Founders with a purpose on how they stay true to running food businesses that nourish their customers. Ineke, Founder of Nourish, Nurse, Functional Medicine Practitioner and Mother, will be chatting to, and sharing the stories of just some of the inspiring people she's met whilst seeking out her own Nourishing Life. Simple, easy to digest and most importantly, Nourishing..... Language: en-gb Genres: Health & Fitness, Nutrition Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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24. Is it Worth it: High Standards for Gut & Soil
Episode 24
Monday, 24 November, 2025
Introduction to our guest this week - William Chase, founder of Willy's ACV. William Chase is a pioneering Britishfarmer and entrepreneur, best known as the founder of Tyrrells Crisps and Chase Distillery. Today, as Farmer & Fermenter at Willy’s Apple Cider Vinegar, hebrings his passion for soil health and craftsmanship to the world of fermentation. From his 300-year-old orchards in Herefordshire, he champions regenerative organic farming and natural fermentation to create living apple cider vinegar that supports gut health and the planet.Topics we explore during the discussion - - You’ve got such an inspiring story behind what has become the Willy’s brand. What was your why? What made you believe this journey was worth it in the first place?- Willy’s isn’t just a product on a shelf - it’s something you produce, live, and breathe everyday. Can you tell us about your process, how you create your range of products, andwhat makes them truly unique in the market?- Gut health is such a big topic right now, and in functional medicine it’s always the first place we look. From your personal experience and perspective as a brand founder, what makes apple cider vinegar worth including in a daily routine for gut health?- Your products are now stocked in several major retailers - which is no small feat. How receptive have buyers been to bringing Willy’s on board? And do you find there’s aneducational piece that comes with introducing ACV-based products to new audiences?- When you think about the next five years, where do you see Willy’s heading? What growth or evolution would make you look back and say, “Yes - it’s all been worth it”?- Finally, this episode is called Is It Worth It. Looking back at your journey - from starting and scaling multiple businesses to building Willy’s in such a sustainable, authentic way - how would you personally answer that questionTo find out more - Website Instagram
