IT Talks by Redpill Linpro

Author: Redpill Linpro

IT Talks (produced by Redpill Linpro) lets you in on how it is to work with us, how customers have solved IT challenges, the open source perspective, new industry trends by our partners, and much more. We have offices in Denmark, Norway, and Sweden and we have recorded talks at all of our locations and the chats are held in local language.
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279 AI in marketing automation and Salesforce Marketing Cloud
Thursday, 12 March, 2026

Guest: Selim Sevim Language: English Duration: 25:37 min Selim Sevim joins IT Talks to explain how AI is starting to reshape marketing automation and why adoption is still slower than many expect. Selim shares how he helps clients use data more efficiently, build automated journeys, and connect Marketing Cloud with other systems. The episode covers Salesforce's AI direction (including Agentforce, Data Cloud, and Einstein features like send-time optimization), as well as practical use cases: testing/verification, reporting, and predicting campaign performance. We also discuss risks, privacy, and what's needed inside organizations to scale AI successfully.