 |
Failing Filmmaker podcastHelping Filmmakers See Beyond Their Depth of Field Author: Marcus See and Bobby Glen James
Finally, a podcast specifically created to help filmmakers overcome common obstacles and achieve success! Marcus See and Bobby Glen James discuss real failures with successful filmmakers and provide mentorship when it comes to the business side of filmmaking. Language: en Genres: Business, Careers, Education, How To Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
Setting Prices and Marketing Tactics
Thursday, 8 October, 2020
Guest Morgan Stinegal hired someone who didn't do the shot right for his biggest client to date. Be careful to hire the right people. How to accurately quote people – People start thinking, "This is where I'm supposed to ask for money." But if you have it planned out ahead of time and know why the price is the way it is, then you're going to be a lot more comfortable asking for the money. The first thing that most filmmakers asks a new client is "What is your budget?" But if you start with that question, the prospect is immediately put on the defensive and it makes things harder to move along. A better question would be, "What do you want…?" The majority of the filmmakers will try to understand the project before they ask for the budget. But ultimately you need to know what you are worth before you can charge what you're worth. You have to have a menu of services. If the budget is bigger than you are worth, don't try to milk them for more. You should know how long your work is going to take. The more cameras you use the longer it's going to take to edit. Tell me exactly what I'm going to get for the quoted price. If you feel like you are going to go above the quoted time, then contact the client and put him or her in charge. Charge by project for weddings. Weddings usually have a pretty standard shot list. Charge by project for real estate. There's not much editing in real estate. If you're doing music videos, non-profit videos, promotional videos, etc. you could take a really bad left turn if you charge by project. You're leaving the door open for the client to say, "well I wanted this, this, and this, so I'm not going to be happy." Build packages based on how long things are going to cost. When you do give people options, a lot of times, clients will upsell themselves. If the client feels like they are getting their money's worth, they have no problem paying you more. Any tips on creating a package for a monthly gig? Do you treat that differently? Is the pricing different? With YouTube channels, Morgan will sometimes ask for a percentage of the revenue going forward. YouTube channels are a lot of work, and you may not get paid very much, but you only need 1 really big hit to make it pay off for you. How many days a month do you want us to shoot? They figure out the amount of editing and provide a set price for the amount of hours of shooting and provide a limited number of videos. If they need talent or extra costs, it should be on them, not you. In the contract, Arial and 360 includes discretionary extra work at no charge. It comes down to giving the client information. You can't be lazy about this. It's not possible to provide too much information. The Failing Filmmaker Newsletter is to answer your questions. Send your questions to info@failingfilmmaker.com Get retainer clients by applying for filmmaker jobs and then tell them after the interview about the company you work for. If you send a question to info@failingfilmmaker.com Marcus will send you a video training on how to livestream. Catch us live each Thursday @ 10am on our Facebook page https://www.facebook.com/FailingFilmmaker Check out our website https://www.failingfilmmaker.com where you can find more resources to take you from failure to success as a business owner and a filmmaker.
