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Indie Game Movement - The podcast about the business and marketing of indie games.Author: Andrew Pappas, Game Marketing Strategist and Consultant
Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you're an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. Between the years of his experience and interviews with respected industry veterans, you'll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement. Language: en Genres: Business, Leisure, Marketing, Video Games Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Ep 433 - Crafting Store Pages that Stand out with Josh Bycer
Episode 433
Monday, 22 December, 2025
Making a great game isn't enough if players don't understand why they should care in the first place. To today, we're going to explore some of the many things that are commonly overlooked when setting up Steam store pages. : how to communicate your game's value quickly, visually, and honestly. We break down common store page mistakes, discuss how players scan pages instead of reading them, and examine how developers can better showcase their game's experience without relying on buzzwords or hype. Episode Shownotes Link: https://rengenmarketing.com/433
