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Indie Game Movement - The podcast about the business and marketing of indie games.Author: Andrew Pappas, Game Marketing Strategist and Consultant
Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you're an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. Between the years of his experience and interviews with respected industry veterans, you'll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement. Language: en Genres: Business, Leisure, Marketing, Video Games Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Ep 431 - Empathy-Driven Marketing: How to Understand Player Motivation with Freaking Cool Indies
Episode 431
Monday, 8 December, 2025
This week, we're doing something a little different. Andrew recently joined Mike on the Freaking Cool Indies podcast for a conversation that struck right at the heart of what Indie Game Movement is all about: empathy, perspective, and understanding the people behind the player data. In this shared episode, Andrew opens up about why empathy isn't just a marketing strategy—it's the foundation of how he approaches problem-solving, community building, and even this very podcast. Together, Mike and Andrew explore why players choose to invest their time in certain games, how human motivation gets lost in a sea of analytics, and how more empathetic thinking can transform your development and marketing from the inside out. If you've ever felt like your marketing efforts weren't connecting the way they should—or if you've wondered how to make your communication feel more authentic—this conversation offers a grounded, honest, and deeply practical look at how empathy can lead to stronger audience relationships and more fulfilling creative work. Episode Shownotes Link: https://rengenmarketing.com/431
