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Indie Game Movement - The podcast about the business and marketing of indie games.Author: Andrew Pappas, Game Marketing Strategist and Consultant
Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you're an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. Between the years of his experience and interviews with respected industry veterans, you'll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement. Language: en Genres: Business, Leisure, Marketing, Video Games Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Ep 444 - Is Your Game Concept Worth Building with Maru Kake
Episode 444
Monday, 9 March, 2026
A strong idea and genuine passion aren't enough to carry a game forward. Regardless of your objective, your concept has to stand up to different forms of validation, from player response to strategic alignment. So today, we'll explore what actually makes a game concept worth building by breaking down the signals that matter, how different objectives shape evaluation, and which principles and habits help validate ideas early. We'll focus on building durable proof that holds across perspectives so when your concept is validated your passion is ready to amplify it. Episode Shownotes Link: https://rengenmarketing.com/444
