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Indie Game Movement - The podcast about the business and marketing of indie games.Author: Andrew Pappas, Game Marketing Strategist and Consultant
Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you're an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. Between the years of his experience and interviews with respected industry veterans, you'll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement. Language: en Genres: Business, Leisure, Marketing, Video Games Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Ep 461 - How Players Judge You Before They Play with Michael Rea
Episode 461
Monday, 6 July, 2026
Players don't evaluate games objectively, they evaluate them through perception. And that perception starts forming long before anyone touches a demo or watches a trailer. So today, we're digging into how player perception is shaped through branding, visual identity, messaging, and studio presentation. We cover why first impressions matter, how trust is built through consistency, and why the way a studio presents itself influences everything from initial discovery to long-term audience loyalty. Episode Shownotes Link: https://rengenmarketing.com/461
