 |
Sales MasterySales Mastery Radio is hosted by best selling author and sales trainer Anna Scheller and is an Amazing Women & Men Of Power featured show that's powered by Raven International Do you want to make more money? Do you want to make more money now? Then... Author: Amazing Women and Men Of Power
Sales Mastery Radio is hosted by best selling author and sales trainer Anna Scheller and is an Amazing Women & Men Of Power featured show that's powered by Raven International Do you want to make more money? Do you want to make more money now? Then join Anna each Thursdays for tips techniques and mindset to empower you to take your sales to the next level! If you want to have a free Sales Mastery breakthrough session email anna@annascheller.com Language: en Genres: Business, Careers, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
How Does Return on Relationship Help Your Business Over Time?
Monday, 22 March, 2021
When deciding on how to spend marketing dollars, what is more important: return on investment or return on relationship? According to social media guru, Ted Rubin, building relationships can do more for your business than just spending money on ads or social media marketing or email marketing.In this week's episode, Ted shares how having the "marketing first, sales second" mentality led him to build an audience for a little know cosmetic company called "elf". Using social media, customers could share what they liked about the product, thereby helping to grow the business. By featuring user generated videos, Ted created a community for the company and extended the reach of "elf"s website. Referrals were growing and so were sales. Even the guys concerned about the bottomline wanted to know more about this concept of "Return on Relationship". When Ted left the company just two and a half years later, ‘elf’s revenue had grown by a factor of 10!Ted is a big advocate of blogging, but he urges listeners to get their own turf. Posting on social media is great, but you want to have your own space. Ted shares his own reluctance to start blogging, and how embracing it can help you build your relationships while protecting your brand."It's not just about ROI. Of course, it isn't the end game. But right now, as we're building community, as we're building relationships, as we're building an audience, it's about return on relationship." ~ Ted Rubinhttps://tedrubin.comJoin our Facebook group at https://www.facebook.com/groups/usabizparty
