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The Sharpest ToolAuthor: Scorpion
What is The Sharpest Tool podcast? A podcast by Scorpion for home services contractors who want more customers, more jobs, and more success in their careers! Why should you listen to The Sharpest Tool podcast? Because this is a podcast for YOU! A podcast created to connect you with experts in the home services industryexperts who are excited to share their stories, insights, and experiences to help you bring more money and more growth to your business. Youll learn how you can brand your home services business to become more trusted in your community, what it takes to create a great customer experience, how you can use that experience to generate repeat business, and SO MUCH MORE! Language: en Genres: Business, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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DIY or Call the Pros? How Homeowners Decide & What It Means for Your Business
Episode 111
Tuesday, 18 March, 2025
We dive deep into the consideration phase of the marketing funnel—where home service customers go from knowing you exist to seriously considering hiring you. Learn how to build trust, position your services effectively, and create messaging that speaks directly to homeowner pain points. We’ll break down how intent shifts during the buying journey, the impact of DIY culture, and how to guide potential customers to the point of conversion. If you want to improve your lead quality and turn consideration into conversion, this episode is packed with must-know strategies.
