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Floral Guild RadioAuthor: Philadelphia Floral Guild
An educational podcast for florists and flower growers. Creating a unified team spirit so we can all thrive. Sponsored by the Philadelphia Floral Guild, this podcast is focused on sustainable floral design and helping florists learn why and how to source local flowers. We share business advice and share the stories of florists and farmers. Language: en-us Genres: Business, Education, How To, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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On Growing Up In a Flower Shop and Three Decades in the Biz with Rose Oland of Mullica Hill Floral Co.
Episode 8
Tuesday, 30 July, 2024
In this episode, I’m chatting with Rose Oland from Mullica Hill Floral Co, a florist shop that has been in business for 37 years. Rose and her mom who founded the shop are dedicated to supporting local flower farms and approaching floristry with sustainability at the forefront. Rose’s perspective of the industry is unique in that she literally grew up in the flower shop and has seen just about everything in the past three decades, including how the industry has shifted from guarded competitiveness to supportive collaboration. Be sure to check out Rose’s Instagram feed @mullicahillfloralco. It’s a great spot to see all-local designs and get some inspiration for color blending and floral photography. Mentioned in this episode is Phoam Labs, creators of a compostable alternative to traditional floral foam. This podcast is brought to you by the Philadelphia Floral Guild, a collective of flower farms in the mid-Atlantic region selling together to florist and other wholesale buyers. We help you elevate your design work and manifest a better tomorrow with locally-grown stems. Visit philadelphiafloralguild.com to learn more and follow us on Instagram @phillyfloralguild for regular inspiration. Sign up for our newsletter to stay up to date on what's in season, tips and tricks for design, and the latest episodes. Not near Philadelphia but would like to source local flowers for your business? Check out localflowers.org and rootedfarmers.com to find a flower farm near you. What Can Locally Grown Stems Do For Your Floral Business? Less Shrink: Without the stress of a long ride in the global supply chain, our stems are superior in quality with much less breakage and far better hydration. Less Labor: Our growers do all the work of a studio assistant, stripping stems and making fresh cuts on stems that go directly into water and never leave a water source. This means you do not have to process anything! Less Trash: There are no boxes, packing paper, bubble wrap, box straps, plastic sleeves, and all the other usual trash that comes with a flower delivery from the traditional wholesaler. More Inspiration: Designing with the seasons sparks creativity. No two weeks are the same. More Community: Workign with local growers is a very personal connection. You'll grow your community every time you buy local.
