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Getting to the PointThe podcast where marketing leaders get straight to the insights you need Author: bigsmall.works
The podcast where marketing leaders get straight to the insights you need. Each episode explores an essential topic for todays CMO - getting to the heart of what matters and what you need to stay ahead. Hosted on Acast. See acast.com/privacy for more information. Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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With Nick Rawlings, Gigaclear CMO, on hyper-local marketing
Episode 31
Wednesday, 30 July, 2025
In this episode, we’re joined by Nick Rawlings, CMO of Gigaclear, to talk hyper-local marketing. Gigaclear brings ultra-fast broadband to rural communities - and Nick shares how they communicate with those communities in a way that’s targeted, effective, and grounded in real-world insight. From TV campaigns to village hall meetings, we dive into the balance between smart localisation and not over-personalising to the point of diminishing returns. Plenty here for anyone navigating regional marketing, community engagement, or scaling trust at a local level. Hosted on Acast. See acast.com/privacy for more information.
