Commerce Connect PodcastEcommerce, digital marketing strategy, best-of-breed, superior customer journey, Digital River, direct-to-customer, customer experiences, profit maximization, online store Author: Digital River Language: en-us Genres: Business, Education, How To, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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OLLY’s Jennifer Peters on Prioritizing Change for a Growing CPG
Monday, 1 August, 2022
After spending years on the agency side helping brands spin up online stores, Jennifer Peters decided it was time to work full-time on just one brand. As Direct to Consumer Manager for OLLY, Peters jumped in right after OLLY became part of the Unilever family – giving her a brand with a start-up mentality, and […]