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The Amazon Strategist ShowAuthor: The Amazon Strategist Show
The Amazon Strategist Show is a podcast that examines strategies for success as a seller on Amazon. Hosted by John Cavendish, an experienced Amazon seller, and agency owner, the show covers the ins and outs of building a successful Amazon business examined from multiple angles by our expert guests. Unlike other podcasts that focus on tips and hacks, The Amazon Strategist Show provides real strategies for real sellers looking to grow sustainable businesses on Amazon. Whether you're just starting out or have been selling for years, this show has something valuable to offer you. So if you're ready to take your business to the next level, then sit back, relax, and join us as we explore the world of Amazon! Language: en-us Genres: Business, Business News, Marketing, News Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Amazon Product Launch Strategy That Actually Ranks Keywords (Part 1)
Episode 21
Friday, 9 January, 2026
Most Amazon sellers fail at product launches because they chase tactics instead of following data.In Part 1 of this conversation, John Cavendish sits down with Colin Raja, Founder of Launch Lab, to break down the foundations of a successful Amazon product launch. Colin has built and scaled eight figure Amazon brands and now helps seven and eight figure sellers remove guesswork from keyword ranking and launch strategy.This episode focuses on the early decisions that determine whether a launch succeeds or stalls. Colin explains how Amazon reveals ranking signals, why momentum matters more than hacks, and where most sellers go wrong before ads even scale.If you are planning a new launch or fixing one that never gained traction, this episode lays the groundwork you need before moving into execution.In Part 1, you’ll learn:• Why most Amazon launches fail early • How data signals influence keyword ranking • What Amazon looks for during the launch phase • Why momentum beats short term tactics • The role of buyer intent in launch success • Common mistakes sellers make before scaling PPCConnect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...
