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The Amazon Strategist ShowAuthor: The Amazon Strategist Show
The Amazon Strategist Show is a podcast that examines strategies for success as a seller on Amazon. Hosted by John Cavendish, an experienced Amazon seller, and agency owner, the show covers the ins and outs of building a successful Amazon business examined from multiple angles by our expert guests. Unlike other podcasts that focus on tips and hacks, The Amazon Strategist Show provides real strategies for real sellers looking to grow sustainable businesses on Amazon. Whether you're just starting out or have been selling for years, this show has something valuable to offer you. So if you're ready to take your business to the next level, then sit back, relax, and join us as we explore the world of Amazon! Language: en-us Genres: Business, Business News, Marketing, News Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Why Your ROAS Is Wrong in 2026: Amazon LTV Strategy, Profitability & AI Myths
Episode 26
Friday, 20 February, 2026
Most Amazon sellers optimize for the first sale.That might be costing you serious growth.In Part 2, John Cavendish sits down with Tom Baker, CEO of Fordebaker, to break down how Amazon sellers should think about:• Lifetime value (LTV)• Recurring revenue• Lowering ROAS targets to scale faster• Launch profitability expectations• AI, Rufus, and algorithm mythsAs competition increases and CPCs continue rising, optimizing for first-purchase profitability may be limiting your growth.Tom explains why mature brands should shift from:“Is this ad profitable today?”to“How much revenue does this customer generate over 12 months?”In This Episode• Why most Amazon brands don’t track lifetime value properly• How to calculate 12-month LTV by ASIN• When to lower your ROAS target intentionally• Why recurring revenue is the most profitable revenue• Cash flow risks to watch when scaling acquisition• Launch strategy: focus on velocity vs profit• When profitability should matter at launch• Why chasing Amazon AI algorithm hacks is a mistake• Why Rufus doesn’t change best practicesIf your product is replenishable, this strategy can unlock significantly faster scaling.But only if you understand the data.Connect with Tom and Fordebaker:Website: https://fordebaker.comLinkedin: https://www.linkedin.com/in/thomas-baker-amazon-agency-------------------------------------------------------------Connect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...
