The Predictable Revenue Podcast

Author: Collin Stewart

We interview outbound sales leaders so that you can learn directly from the people on the front lines. Our goal is to help our audience learn sales development, coaching, and prospecting best practices from people that are currently building or have built SDR teams.
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Language: en

Genres: Business, Entrepreneurship, Management

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381: Cutting The Cost of Acquiring Customers in Half with Brandon Healey
Thursday, 20 March, 2025

For years, conventional wisdom has said that outbound sales works in B2B but not B2C. The reason? Email. In business sales, you can source and validate work emails. In consumer sales, personal emails are difficult to find and even harder to verify, often leading to spam filters. Brandon Healy, VP of Sales & Growth at Hemlane, took on this challenge head-on. Highlights include: How and Why B2C Cold Outbound? (04:15), The Biggest Driver to Cut CAC in Half (07:08), Data Sources for B2C Outbound (10:56), Crushing Dials and Closing Deals (16:58), And more… Stay updated with our podcast and the latest insights in Outbound Sales and Go-to-Market Strategies!