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Cheers to Freedom Powered by OptSpotAuthor: OptSpot
Cheers to Freedom is a podcast designed for business leaders, especially in the car wash industry, that want to build a business they love, without spending their time in the weeds. We want to help you find freedom from the day to day grind live the life you want to live. Language: en-us Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Episode 13: The Truth About Free Washes Most Car Wash Miss
Episode 13
Sunday, 14 December, 2025
Free washes feel expensive for a reason. And it’s not because they don’t work. It’s because most car wash operators misunderstand where free washes fit in the marketing funnel.In Episode 13 of the Car Wash Growth Playbook, Josh Taylor breaks down the real reason free washes work, why so many operators quit too early, and how free wash offers actually create long-term, predictable revenue when used correctly.This episode introduces a simple but powerful framework every car wash owner needs to understand: Curiosity → Enlightenment → Commitment. Josh explains why free washes belong at the curiosity stage, why your text club does the heavy lifting in the enlightenment stage, and why memberships and revenue only happen after that process is complete.You’ll also learn why every phone number you collect is worth about $15 in long-term value, not because every person becomes a member, but because of how lifetime value and conversion rates work together. When you understand this, free washes stop feeling like a cost and start looking like an investment.In this episode, you’ll learn:• Why free washes feel expensive but are actually valuable• Where most car washes go wrong with free wash offers• How the Curiosity → Enlightenment → Commitment funnel works• Why your text club is the most important part of the funnel• How free washes outperform percentage-off discounts• Why quitting too early kills otherwise great marketing strategies• How to think about phone numbers as revenue-producing assets• How free washes lead to memberships, retail sales, and repeat visitsIf you’re a car wash owner or operator who wants to build predictable revenue, grow your text club, and stop second-guessing your marketing strategy, this episode will change how you think about free washes forever.🎧 Listen to Episode 13 now and learn why free washes actually make you money.
