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The Marketing Kranks PodcastRobert Pease and Brian Hansford talk about the go Author: Heinz Marketing
Robert Pease and Brian Hansford talk about the good, bad, and ugly in B2B sales and marketing. Tips, tricks and a whole lot of attitude about what you need to be doing to grow your revenue at your company. Language: en Genres: Business Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Marketing Kranks Episode 7: Content does drive revenue...and here's how to prove it
Tuesday, 18 July, 2017
In this episode, Brian and Robert talk through Brian's current Marketing Performance Management work, how he is using platforms like Bizible to provide previously unavailable insight into where and how content impacts customer acquisition and the 4 pieces of a content attribution framework all of which unify around a content-centric view of the buying journey. Yes, that's a lot...and makes this episode a must listen!
