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Marketing 4 BusinessThe Marketing 4 Business Podcast feature a mix of interviews with successful business owners, during which we discuss their business, marketing, and mindset. Author: Scott Wilson
The Marketing 4 Business Podcast gives business owners the insights and strategies they need to succeed. M4B episodes feature a mix of interviews with successful business owners, during which we discuss their business, marketing, and mindset. Plus, you will get actionable direct response marketing advice and real-world examples of what works from your Marketing 4 Business Podcast host Scott Wilson. Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Brand Is Culture, Culture Is Brand: How to Build a Brand People Trust (and Pay More For)
Wednesday, 18 February, 2026
What do people actually feel when they interact with your business? Because that feeling is your brand, and it’s either working for you… or quietly costing you sales.In this episode of the Marketing 4 Business podcast, Scott sits down with Islay Wharton, brand strategist, designer, and director at Forme Creative Studio, to unpack what brand really means for business owners, and why so many get it wrong.From starting her business by Googling “how to start a business in New Zealand” to now helping ambitious companies clarify their vision and position themselves properly, Islay shares practical insights on how brand drives growth, pricing power, and long-term trust.You’ll learn:Why brand is “the way people feel when they interact with your business”The 5% vs 95% rule, and why short-term sales thinking keeps businesses stuckThe simple positioning questions most owners never ask (like why customers leave)Why “better service” isn’t a strategy unless customers can see and feel itHow culture and team behaviour directly shape your brand in the marketIf you’re serious about building a business that stands out, earns trust, and grows sustainably, this episode will challenge how you think about marketing and give you practical direction on where to focus next.Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Islay on LinkedIn hereConnect with Scott on LinkedIn hereHave Fun & Take Action
