Nordic Ad Tech Review

Author: Netric Sales

Dear Listener, This Podcast is all about ad tech, the promises the technology holds, the past, but more so the future and how the technology and the companies involved that are in constant change. We will bring on knowledgeable guests from the publisher and agency side as well as brands and technology partners to address and drill down on current and important questions. Spoken language depends on guest in current episode.
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Language: sv

Genres: Technology

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#14 - Kobler & Livewrapped discuss political advertising and the EU’s TTPA rules
Thursday, 6 November, 2025

In our latest episode of the Nordic Ad Tech Review, we spoke to Fredrik Johansson, CEO of Livewrapped and Karim Ghouas, COO at Kobler A/S, about the impact of the EU’s Transparency and Targeting of Political Advertising rules (TTPA) - legislation that took effect in October 2025. What do these regulations mean for advertisers, buyers, publishers, and adtech companies? Is it just an additional compliance burden? In the podcast, we discuss what stance walled gardens like Google and Meta have taken on the issue of political ads, as well as the importance of collaboration in navigating the evolving regulatory environment. This episode is in Swedish - Check it out!