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GameMakersAuthor: Joseph Kim
The GameMakers podcast publishes current, entertaining, and in-depth discussions on F2P game development. Topics that we cover include the business of games, F2P monetization, liveops, game design, game development processes, team structure, and more. Language: en Genres: Leisure, Video Games Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Your validation passed. Your players hated it. Here’s why. | MAG #10
Monday, 17 November, 2025
Most game studios either skip validation entirely or waste hundreds of thousands on academic testing that doesn't move the needle. Both approaches kill products.In this episode, we discuss why product validation is the difference between success and years of wasted development—and introduces two frameworks to fix your process.You'll discover:The Pyramid Decision Model: When to trust tastemaker vision vs. player dataWhy the "wrong tastemaker problem" is your biggest invisible risk5 critical validation failures (and how to avoid each one)The signal vs. noise problem: When player feedback actually hurts your gameStage-specific validation: Pre-production → Production → Soft Launch → Hard LaunchWhy expensive user motivation studies and persona research rarely workThis matters if:Your team debates "vision" vs. "data-driven" design endlesslyYou've hired consultants who delivered fancy reports but no resultsYour validation tests keep pointing in different directionsYou're burning runway without knowing if your core concept worksYou need a framework to match methodology to development stageThe uncomfortable truth: It's nearly impossible to evaluate a "right tastemaker" without historical success—and even then, they might fail in a new genre. Meanwhile, over-intellectualized academic approaches sound impressive but rarely translate to product gains.Bottom line: Product velocity = speed × direction. Validation should steer your direction, not justify executive forecasts or create someone to blame. This episode gives you the frameworks to validate what matters, when it matters.Read the full breakdown with detailed frameworks:https://www.gamemakers.com/p/your-validation-passed-your-playersTimestamps:(00:00:00) Why This Might Be the Most Important Topic Yet(00:01:07) The Two Extremes: No Testing vs. Testing Theater(00:05:28) The Pyramid Decision Model: Top vs. Bottom(00:09:52) Problem #1: The Wrong Tastemaker Problem(00:12:08) Problem #2: Validation Tests Are Often Flawed(00:14:08) Problem #3: Over-Intellectualization (Why Academic Models Fail)(00:17:14) Problem #4: Misinterpreting Validation Results(00:20:02) Problem #5: The Signal vs. Noise Problem(00:22:17) The What, When, and How Framework by Development Stage(00:25:33) Final Thoughts: Why This Is Really, Really Hard#gamedev #productvalidation #gamedevelopment #productmanagement #gamedevelopmenttips
