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Seriously in Business: Brand + Design, Marketing and BusinessAuthor: White Deer, Jacqui Naunton
(Previously: "Design Hacks for DIYers") The podcast for all things branding, design, marketing and business strategy for your small biz. Hosted by Jacqui Naunton, pro graphic designer and coach at White Deer Graphic Design. This is the podcast for small biz owners (aka, entrepreneurs) who love to have fun AND take their biz seriously. We'll be diving into DIY graphic design and the crucial role it plays in building a successful business... a business that is not only your passion but is taken seriously by the world. You'll also get to learn key branding insights from yours truly, as well as glean marketing, strategy and business advice from epic industry experts. Ive supported HUNDREDS, if not thousands of women over the last 10 years to transform their brand & design, and in doing so helping them to build successful and sustainable businesses while living the life they love. And in this podcast, I get to do the same for you. Join us every week for a new episode ready to fuel you with inspiration, equip you to thrive, and get you looking "seriously in business". Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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249: Brand Rules: When They Matter… and When They Don’t
Episode 249
Monday, 19 January, 2026
Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclassMost business owners think branding rules are optional because they’re DIYing their brand… but your branding rules are one of the biggest drivers of recognisability, trust, and sales in your business. The trick is knowing when those rules are non‑negotiable and when you can be a little fluid with them without hurting your brand integrity.In this podcast, I’m walking you through exactly what branding rules are, why consistency matters more than you realise, and how to decide whether to follow the rule tightly or bend it a little. Stick around because I’ll share a simple test you can use every time you’re unsure.Key Takeaways:What branding rules actually are, and why they matter even for DIYersThe 4 core parts of your brand: your logo, colours, fonts and brand elementsWhy inconsistent visuals erode trust, recognition and salesWhen it’s okay to “break” a rule (and how to do it without confusion)A simple 2‑step test to decide whether to stick to your brand rulesTimestampsIntro 0:004 main things in your brand 1:20Stay consistent 3:07Consistency issues with web & email 5:15Collaborations 8:55PSA 9:30When to break the rules 10:10Watch on YouTube: https://youtu.be/ZyIcj9hAXsURead on the Blog: https://whitedeer.com.au/ep249/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
