The Profitable Website

Author: Ella Szumlas

The Profitable Website podcast is for female entrepreneurs who want to grow a profitable online business with calm and ease. It's about working smarter not harder by using the full potential of their website and taking the fast track by learning from others. I'm Ella, mum to Olivia and Michael, founder of Ella Web Design and a course creator. I started this podcast to help other women make their business easier and better. The show features myself and guest speakers sharing our personal experiences and effective strategies that help us successfully grow our businesses.
Be a guest on this podcast

Language: en-ie

Genres: Business, Entrepreneurship

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

Trailer:

Get all podcast data

Listen Now...

52. What is Branding? How to Make Your Small Business Stand Out Online
Episode 52
Monday, 24 November, 2025

Get more out of your website. Apply for a free website review https://ellawebdesign.ie/website-reviewHave you ever wondered how do you stand out when everyone does what you do?In this episode, I chat with graphic designer and branding expert Lorraine Luby about what a brand really is and how small business owners can use branding to build trust, stand out, and create deeper connection with their audience.We cover:✨ What makes a brand memorable✨ How to stand out without loud colours✨ Why consistency matters✨ How to uncover your real USP (unique selling point)✨ Essential brand assets every small business needs✨ What to invest in first when you're on a budgetIf you’ve ever felt like your brand doesn’t match the value of your work and your business is invisible, this episode will give you clarity and direction.About Lorraine:Lorraine is a Graphic Designer, receiving a BDes(Hons) in Visual Communications from NCAD, Dublin, in 2007. Her branding studio, Luuuby Creative was launched in 2021.She helps independent businesses get seen and trusted by the right people. Through thoughtful, custom logo and brand design, Lorraine gives her clients the confidence and tools to grow — making sure everything feels aligned with their audience and message. Because branding is more than a logo! Contact Lorraine:Website: www.luuubycreative.ieInstagram: https://www.instagram.com/luuubycreative/