Step Up Your Social

Author: Reverbal Communications

Step Up Your Social is a flash podcast series (all episodes are 10 minutes or less), providing quick, actionable tips to help you take your digital marketing to the next level. Learn more and find all episodes at StepUpYourSocial.com or wherever you stream podcasts. Have a topic you want us to cover? Tweet it at us using #StepUpYourSocial or drop us a line today - suys@reverbalcommunications.com.
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Language: en

Genres: Business, Marketing

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This Agency Sends Ads I’m Genuinely Excited To See!
Episode 25
Friday, 21 March, 2025

In this episode of Step Up Your Social, we're delving into one of my favorite examples of content marketing on the entire internet. Traditional marketing highlights a product or feature that it thinks you’ll care about. Brand marketing tries to make you feel something about the advertiser. Content marketing looks to provide value as a way of getting into your feed or inbox and building trust over time. The Ad Professor is a master of creating content that's so good, I'm legitimately excited to see them hit my inbox. Is the whole thing an ad for their agency? Yup! Do I care? Nope! Because I know that there's value waiting for me in every single issue. Find links to their site, and a whole lot more at StepUpYourSocial.com.