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The Persuaders podcastAuthor: Anders Kopp Jensen
The Persuaders is a podcast about Public Affairs. In the podcast we will dive in to how Public Affairs professionals solve their daily challenges. Their trials and tribulations. Their tips and tricks. The guests will come from many different types of companies and organizations across the world. The host of the podcast is Anders Kopp Jensen. Anders is the co-founder and CEO of Ulobby. Anders holds an MA in political science and has 10 years of experience from politics and Public Affairs both on the consultancy side as well as in-house. He is also the author of "The Public Affairs Engine", a guide on how to build and fuel the PA engine in your organization. The guide is based on more than 500 conversations with PA professionals across Europe. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Jacob Lund Nielsen - Public Affairs: From a Firefighter to a Business Enabler?
Episode 1
Wednesday, 11 June, 2025
"Public Affairs - from a firefighter to a business enabler?" - this is the topic in this episode of the Persuaders Podcast - the only podcast only about Public Affairs... In this episode we cover one of the biggest challenges in the Public Affairs departments across Europe right now: How Public Affairs can earn legitimacy. To explore this topic, I have invited Jacob Lund Nielsen in to the studio. Jacob Lund Nielsen has a long and impressive career in Brussels especially known for founding Cabinet DN, his time at Teneo as well as Rud Pedersen - Jacob is a founder, CEO and advisor. In the podcast we discuss: - Why Public Affairs is stuck in some organisations - and what are the signs? - Being typecast - born out crisis - why does this become a problem? - The lack of business skills in Public Affairs - How has Public Affairs evolved as a function (and discipline) in organizations? Including the relationship to Comms - What has changed in society and internally in organizations that call for changes in Public Affairs? - How can Public Affairs become a business enabler? What happens if it doesn't? - KPIs and measuring - a necessary evil to earn legitimacy? Hope you will enjoy the episode as much as we did. Check out www.anderskopp.com for more resources about Public Affairs. Host: Anders Kopp Producer: Sidsel Kaae Nørgaard
