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Real Relationships Real Revenue - Video Edition | Invest in Relationships to Build Your Business and Your CareerAuthor: Mo Bunnell CEO and Founder of Bunnell Idea Group Author of Give to Grow
Are you leading important client relationships and also on the hook for growing them? The growth part can seem mysterious, but it doesn't have to be! Business development expert Mo Bunnell will take you inside the minds of some of the most interesting thought leaders in the world, applying their insights to growth skills. You'll learn proven processes to implement modern techniques. You'll learn how to measure their impact. And, everything will be based in authenticity, always having the client's best interest in mind. No shower required. Language: en Genres: Business, Careers, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Why Most Change Efforts Fail and What to Do Instead with Transformation Expert Kristy Ellmer
Episode 138
Tuesday, 11 August, 2026
I'm excited to sit down with Kristy Ellmer, a senior leader at Boston Consulting Group and co-author of How Change Really Works, to talk about what it actually takes to lead meaningful change inside organizations. Rather than relying on intuition or management trends, Kristy explains how years of research in behavioral science, neuroscience, and real-world transformations led to seven practical principles for increasing the odds of success. We explore why so many change efforts stall, why getting genuine agreement matters more than quick consensus, and how leaders can create the conditions for lasting progress instead of temporary compliance. Our conversation also moves beyond strategy into the human side of transformation. We discuss why people are more likely to embrace change when they have ownership in shaping it, how leaders can encourage productive disagreement without slowing momentum, and why stories often inspire action more effectively than metrics alone. Whether you're leading a company, managing a team, or guiding clients through change, these ideas offer practical ways to think differently about how people commit to new directions and sustain them over time. Topics We Cover in This Episode: Why "false alignment" creates more problems than open disagreement How to know when your team is truly aligned before moving forward A simple exercise that exposes hidden assumptions in leadership meetings What the "IKEA Effect" teaches us about ownership and commitment Why involving more people doesn't always slow a transformation down How stories and symbols can motivate people in ways data alone cannot The role of healthy debate in building stronger decisions and better execution Why successful change is often about designing the process, not just setting the goal If you're responsible for leading change or influencing others through uncertainty, I think you'll find this conversation incredibly helpful. Resources Mentioned: Purchase How Change Really Works: https://a.co/d/08tqzPRZ Connect with Kristy on LinkedIn: https://www.linkedin.com/in/kristy-r-ellmer-b25b7a23/ Connect with Kristy on Instagram: https://www.instagram.com/kristy_ellmer/ Sign up for Bunnell Idea Group's free AI Business Development tool, GrowBIG AI: growbig.ai Sign up for Mo's weekly newsletter: GrowBigPlaybook.com Free Give to Grow Training and Downloadable Materials: Givetogrow.info Give to Grow Amazon Order Link: https://a.co/d/ec8DTzc Follow Mo's LinkedIn: https://www.linkedin.com/in/mobunnell/
