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Real Relationships Real Revenue - Video Edition | Invest in Relationships to Build Your Business and Your CareerAuthor: Mo Bunnell CEO and Founder of Bunnell Idea Group Author of Give to Grow
Are you leading important client relationships and also on the hook for growing them? The growth part can seem mysterious, but it doesn't have to be! Business development expert Mo Bunnell will take you inside the minds of some of the most interesting thought leaders in the world, applying their insights to growth skills. You'll learn proven processes to implement modern techniques. You'll learn how to measure their impact. And, everything will be based in authenticity, always having the client's best interest in mind. No shower required. Language: en Genres: Business, Careers, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Why People Buy: Creating Pull Instead of Pushing with Author Rob Snyder
Episode 141
Tuesday, 22 September, 2026
What if selling got easier when you stopped trying so hard to sell? In this episode, I'm joined by Rob Snyder, creator of the PULL framework, to explore a different approach to business development. Instead of pushing products and services toward clients, we talk about creating the conditions where people naturally pull your solution toward them. Rob breaks down the four pieces of PULL and explains why a client having a problem does not necessarily mean they have a reason to buy. We also talk about how to listen for what clients are actually trying to accomplish, why customer feedback does not always predict buying behavior, and how Rob uses the framework with real businesses and his own AI offering. We even apply the PULL framework to one of my own potential offers. If you're trying to grow your business without constantly feeling like you have to convince people to buy, this conversation offers a completely different way to think about sales. Topics We Cover in This Episode: Why having a problem doesn't always create a reason to buy The four conditions that create PULL What you may be missing when prospects agree but don't buy How to listen for what clients are actually trying to accomplish Why customer feedback can be misleading How to be proactive without becoming pushy Why Rob recommends selling an offer before fully building it The question that can reveal what someone would actually pay to solve Tune in to rethink the way you approach sales, business development, and creating demand for what you offer. Resources Mentioned: Connect with Rob on LinkedIn: https://www.linkedin.com/in/rsnyder1/ Check Out Rob's Website: robsnyder.org 100s of Infographics: https://bunnell-idea-group-inc.kit.com/a9d68c6c15 Sign up for Bunnell Idea Group's free AI Business Development tool, GrowBIG AI: growbig.ai Sign up for Mo's weekly newsletter: GrowBigPlaybook.com Free Give to Grow Training and Downloadable Materials: Givetogrow.info Give to Grow Amazon Order Link: https://a.co/d/ec8DTzc Follow Mo's LinkedIn: https://www.linkedin.com/in/mobunnell/
