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Real Relationships Real Revenue - Video Edition | Invest in Relationships to Build Your Business and Your CareerAuthor: Mo Bunnell CEO and Founder of Bunnell Idea Group Author of Give to Grow
Are you leading important client relationships and also on the hook for growing them? The growth part can seem mysterious, but it doesn't have to be! Business development expert Mo Bunnell will take you inside the minds of some of the most interesting thought leaders in the world, applying their insights to growth skills. You'll learn proven processes to implement modern techniques. You'll learn how to measure their impact. And, everything will be based in authenticity, always having the client's best interest in mind. No shower required. Language: en Genres: Business, Careers, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Science of Influence and Relationship Building with Author Dr. Robert Cialdini
Episode 137
Tuesday, 28 July, 2026
In this episode, I sit down with Dr. Robert Cialdini, one of the world's foremost researchers on influence and the bestselling author of Influence, to discuss what actually builds trust in relationship-driven business development. Rather than focusing on persuasion tactics, we explore the small, practical behaviors that help experts create stronger client relationships over time—from expressing genuine affinity and finding authentic points of connection to using language that reinforces partnership instead of distance. We also talk about why human connection often matters more than demonstrating expertise alone. Dr. Cialdini shares research-backed examples on asking for advice instead of opinions, making communication feel more personal, framing conversations around shared goals, and even how admitting a past mistake can strengthen credibility. Topics We Cover in This Episode: Why the principles of liking and unity are foundational to lasting client relationships A simple language shift that turns critics into collaborators How to find authentic common ground without forcing rapport Why humanizing your communication can be more persuasive than emphasizing credentials What Warren Buffett's shareholder letters teach about building trust How acknowledging a past mistake can make future recommendations more credible When framing outcomes as potential losses can be more motivating than highlighting gains Practical ways to make emails, conversations, and client interactions feel more personal If you're looking for practical ways to strengthen trust, communicate more effectively, and build relationships that last, I think you'll find plenty to take away from this conversation. Resources Mentioned: Cialdini Free Assessment — cialdini.com Book: Influence by Robert Cialdini — https://a.co/d/05dd7GPv Robert Cialdini's other books — https://www.amazon.com/stores/author/B000AP9KKG/ Sign up for Bunnell Idea Group's free AI Business Development tool, GrowBIG AI: growbig.ai Sign up for Mo's weekly newsletter: GrowBigPlaybook.com Free Give to Grow Training and Downloadable Materials: Givetogrow.info Give to Grow Amazon Order Link: https://a.co/d/ec8DTzc Follow Mo's LinkedIn: https://www.linkedin.com/in/mobunnell/
