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Beyond The Prompt - How to use AI in your companyAuthor: Jeremy Utley & Henrik Werdelin
Beyond the Prompt dives deep into the world of AI and its expanding impact on business and daily work. Hosted by Jeremy Utley of Stanford's d.school, alongside Henrik Werdelin, an entrepreneur known for starting BarkBox, prehype and other startups, each episode features conversations with innovators and leaders to uncover pragmatic stories of how organizations leverage AI to accelerate success. Learn creative strategies and actionable tactics you can apply right away as AI capabilities advance exponentially. Language: en Genres: Business, Entrepreneurship, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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From Roadmaps to R&D: How AI Is Changing Product Development - with Richard White, Founder of Fathom AI
Episode 65
Tuesday, 17 February, 2026
Fathom was built on the assumption that transcription would become commoditized and generative models would steadily improve. Rather than training proprietary models, Richard focused on building the infrastructure around them and waiting for model capabilities to reach the right threshold.In this conversation, he explains why AI has made effort and impact harder to predict, and why that shifts product development from roadmap execution toward experimentation. He describes separating an exploratory AI team from core engineering, structuring that team to prototype and write specs, and expecting a meaningful portion of experiments not to work.Richard introduces his Jenga model for AI development, testing different models and use cases to find where resistance is lowest. He also discusses the operational realities of rapid model updates, hallucination rates, and what he calls the LLM treadmill.The discussion explores qualitative QA, organizational design, buy versus build decisions, and why leadership taste plays an increasingly important role as AI lowers the barrier to generating outputs.Key takeaways: Estimating effort and impact is becoming harderAs model capabilities improve quickly, features that require months today may take far less time in the near future. This makes traditional planning assumptions less stable.Product development increasingly resembles R&DWith shifting capabilities and uncertain outcomes, teams must experiment, prototype, and iterate rather than rely solely on long term roadmaps.Organizational structure must reflect experimentationSeparating exploratory AI work from core engineering can allow faster iteration while maintaining stability elsewhere.Rapid model updates create operational pressureFrequent improvements and changing performance levels can require teams to revisit and adjust features more often than in traditional software cycles.Qualitative judgment plays a larger roleAs AI lowers the cost of generating outputs, evaluating quality and deciding what to ship becomes increasingly important.Fathom: fathom.aiFathom LinkedIn: linkedin/company/fathom-video/Richard's LinkedIn: linkedin/in/rrwhite/00:00 Intro: Why AI Breaks Roadmaps00:19 Meet Richard White (Fathom AI)02:16 From Roadmaps to R&D04:49 Designing AI Teams for Speed07:11 The Jenga Model09:56 Failing 50% & AI Team Psychology13:40 LLMs as Interns & Anti-Planning21:01 QA, Data Pain & Developing Taste24:59 Executive Taste & Culture Rules27:20 Reacting to AI Waves28:50 Fathom’s 4-Step Product Plan30:47 What New Models Unlock32:13 From Scribe to Second Brain40:32 Build vs Buy in AI45:32 The Debrief📜 Read the transcript for this episode: from-roadmaps-to-rd-how-ai-is-changing-product-development-with-richard-white-founder-of-fathom-ai/transcript For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen.
