Great Events

Author: Cvent

If you're a marketer or in the events industry seeking fresh insights, actionable tips, and a pulse on the latest trends, then this podcast is for you. We uncover everything from industry insights and career growth to accessibility, sustainability, diversity, and inclusion. Join us every other Wednesday as we redefine how to make your events great. Hosted by Rachel Andrews, Alyssa Peltier, and Felicia Asiedu.
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Language: en

Genres: Business, Marketing, Technology

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The Sponsorship Strategy Behind 175,000 Fans at Fanatics Fest
Wednesday, 3 June, 2026

Meet the woman who built the sponsorship strategy behind Fanatics Fest.In this episode, Rachel Andrews and Felicia Asiedu sit down with Paulina Giusti, Director of Sponsorships at Fanatics Events. Paulina shares what it takes to craft activations, energize brands, and drive revenue for a festival that draws 175,000 sports fans.She takes us behind the scenes of Fanatics Fest, revealing how internal alignment, strategic sponsor partnerships, and fan-first experiences can turn an event into a memorable and profitable venture.What you’ll learn:How sponsorship activations are built from strategy to executionWhat B2B marketers can learn from B2C fan experiencesWhy relationships are the foundation of successful eventsThings to listen for:(00:00) Meet Paulina Giusti of Fanatics Events(03:55) The difference between B2B and B2C events(06:22) What Fanatics Fest actually is(08:13) Designing memorable fan experiences(14:22) How sponsorship fulfillment actually works(19:50) Measuring sponsorship ROI and event success(22:22) Advice for event marketers moving into B2C