MagiClick Tech Talks

MagiClick UK Tech Talks is regular video series in which we talk to leaders and visionaries driving digital transformation.

Author: MagiClick UK

MagiClick UK Tech Talks is regular video series in which we talk to leaders and visionaries driving digital transformation. Host: Mark Lusted, CEO of MagiClick UK. Find out more at: https://www.magiclick.com
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Language: en-us

Genres: Business, Entrepreneurship, Management

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Episode 28: Interview with Iain Gibbons, Marketing Director of Vida Bank
Thursday, 19 June, 2025

In the latest in our series of technology talks, Mark Lusted (CEO of MagiClick UK), is joined by Iain Gibbons, Marketing Director of Vida Bank. We cover: The challenges of becoming a bank and evolving the brand How they shifted their marketing strategy from brokers to consumers The importance of digital experience alongside competitive savings rates Key trends shaping digital banking and marketing in the year ahead What’s next for Vida Bank in 2025