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Fast Casual Nation PodcastAuthor: Savor.fm
Follow the longest-running podcast in the Fast Casual sector as it continues to be the darling of the food industry and is destined to redefine what restaurants and food can be for the consumer of the future. Language: en Genres: Business, Entrepreneurship, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Big Chicken Creates Big Flavor
Tuesday, 17 September, 2024
Big Chicken and PepsiCo are collaborating to innovate in the fast-casual restaurant industry, with a strong focus on appealing to Gen Z consumers. Their partnership involves developing new menu items, enhancing digital engagement, and addressing changing preferences such as zero-calorie options and spicier flavors. Both companies are adapting to Gen Z's snacking habits and emphasizing sustainability in their business practices. The shift towards digital marketing, with PepsiCo allocating 70% of its budget to digital investments, reflects the importance of engaging with younger consumers through their preferred platforms. By combining Big Chicken's brand appeal, featuring Shaquille O'Neal, with PepsiCo's extensive R&D capabilities, the companies are positioning themselves to meet the evolving demands of the fast-casual market and drive future growth through continuous innovation.
