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Copper State of Mind: public relations, media, and marketing in ArizonaPublic relations, media, and marketing strategies for communicating effectively in today's business climate from Abbie Fink of HMA Public Relations, Arizona's longest-tenured PR agency. Author: HMA Public Relations PHX.fm
The best PR podcast for Arizona executives, business owners, and directors of marketing and communications who want to increase the effectiveness of their public relations, media, and marketing campaigns. From messaging and media relations to content strategy and crisis management, the dollars your organization spends on integrated marketing communications are an investment that helps boost your brand, break through the noise, and drive business results. Join Abbie Fink, President of HMA Public Relations, and Dr. Adrian McIntyre, strategic communications consultant at Speed of Story, as they explore todays marketing and PR challenges and share insights, stories, and strategies to help your message reach its target audience. Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications agency in Phoenix and the oldest continuously operating PR firm in Arizona. With more than 40 years of experience helping clients tell their stories, HMA Public Relations is committed to your success. Learn more at https://hmapr.com Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Crisis Communications and the Guthrie Case
Episode 72
Friday, 20 February, 2026
Abbie Fink and Adrian McIntyre discuss the intricacies of communicating with journalists and the public in the midst of the criminal investigation in Tucson, Arizona into the disappearance of Nancy Guthrie, the 84-year-old mother of journalist and television host Savannah Guthrie.They explore the responsibilities and pressures faced by local public information officers and other official spokespeople who find themselves in the national spotlight during high-profile cases.Their conversation touches on the balance between transparency and investigative confidentiality, the importance of maintaining control over the narrative, the need for authenticity in public statements, and the ethical responsibilities of journalists covering such stories.Read the transcript and notes for this episode on our website.Key TakeawaysIn a crisis involving sensitive criminal investigations, public information officers must balance the need to keep the public informed with the necessity of not compromising the investigation.The competitive nature of media often drives sensationalized coverage, which can complicate the role of spokespersons and influence public perception.Genuine, less polished performances by spokespersons can sometimes foster public trust more effectively than highly rehearsed statements.Journalists face challenges in remaining ethical and responsible while meeting the demand for continuous updates.Even in challenging situations, valuable lessons can be drawn that enhance future crisis communication strategies.Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.The show is recorded and produced by the team at Speed of Story, a strategic communications consultancy for PR agencies and marketing firms, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.If you like this podcast, you might also enjoy PRGN Presents: PR News & Views from the Public Relations Global Network, featuring conversations about strategic communications, marketing, and PR from PRGN, "the world’s local public relations agency.”
